Sales is like dating. You have to show your prospect (your date) why you are 'not like everyone else' – which seems to be easier said than done. While you might understand what your business stands for and why it is unique, you could still be struggling with articulating your value proposition. Neglect this and you'll risk losing many prospects. In fact, 54% of companies do
Try and you might succeed. Frankly, this age-old adage doesn't inspire much confidence. More so, it's not good enough when making a sale. When you say, “I will try” to a prospective client – or even an existing one – you might as well just go right out and say, “I’m most likely going to fail and disappoint you”. "I will try" automatically brings to mind all those times