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The 2023 Formula 1 season is about to get underway. This got us thinking about the links the sport has with our industry, coupled with a business-wide passion for tech. Really, this is just an excuse to chat about F1! Why not? It's seriously thrilling. And if there's a sport that’s constantly refining and pushing the boundaries of technology, it’s Formula 1. The way teams adapt to the many challenges consistently

Some of you might recall the days of jetsetting to the other side of the world, firmly gripping a pocket translator phrasebook wherever you went. Sí? Oui? Ja? We’ve come a long way in the world of translation services. Or have we? While attempts at translation technologies can be traced to the late 1940s – that’s not a typo – it was in 1992 that the world’s first public

SEO. It’s an acronym we constantly hear in the digital marketing world, and with good reason. Online content with SEO at its heart is a powerful tool for generating organic website traffic – in other words, being seen by audiences relevant to your business. After all, the acronym does stand for search engine optimisation. In simpler terms, that means appeasing Google. It’s the only search engine that really counts. So what

ChatGPT is everywhere. It’s the name on every marketer’s lips and the artificial intelligence tool that has copywriters freaking out about their job security. Is ChatGPT good? Is it reliable? Is it safe?   The hype has been huge, with many hailing the AI-powered tool as a game-changer. While there has been plenty of focus on the positives – and they do exist – don’t forget about the downsides