When it comes to choosing from a list of marketing agencies for SaaS companies, it helps to understand exactly how they can help drive your business growth. Just do it. We all know it’s Nike. We’re all familiar with the swoosh. But how do we know it? It may be one of the most recognisable taglines in marketing history, but the key here is the word: marketing. Unless you’re Nike,
Spotify Playlist has dropped in Australia and the United Kingdom. Here's what the AI-driven feature delivers. “Let’s take a listen to what’s up next!” Have you had a smooth-sounding American voice booming through your Sonos speakers over the past 12 months? You’re not alone. It’s been just over a year since Spotify launched its AI-driven DJ to Spotify Premium users across the world, and it’s safe to say the move
Thinking about leveraging a VCMO for business growth? Here’s why you should take the plunge today. You’ve founded your business, your product is in market, and your customers are buying what you’re selling. But are they buying in bulk? Are there enough of them? Or do you need to get your marketing in front of more consumers? Companies around the world build entire marketing teams around doing just that. They’ve
Here’s a question for all you social media scrollers: are LinkedIn games the one thing the platform needs less than anything else? If you answered ‘yes,' we've got some bad news for you. That’s because, as reported by tech industry outlet TechCrunch, the Microsoft-owned platform for professionals plans to introduce gaming to keep users on the site for longer. Aiming to cash in on the current puzzle craze sweeping
It’s been more than 15 months since ChatGPT was first launched, but as our Senior Content Writer Mike Tuckerman explains, there’s a reason your AI-driven content may not be generating the results you want. I’ve met Cristiano Ronaldo. Not in a casual setting or anything like that. I met him in the mixed zone at the 2008 FIFA Club World Cup in Japan, where I had a media pass
Is a humanoid robot the next major AI innovation? A bunch of major tech investors are literally banking on it. “Hasta la vista, baby!” In the ‘90s, we all just thought it was the Terminator’s coolest line. But if some of the biggest names in tech have their way, we could soon actually be interacting with human-like robots. That’s because Amazon founder Jeff Bezos, Silicon Valley firm NVIDIA, and a
What does a branding agency do? It’s a fair question, with a detailed answer. If you check out the Wikipedia entry on the subject, a branding agency is simply a firm that specialises in creating and launching brands, as well as re-branding. “The role of a branding agency is to create, plan, measure, and manage branding strategies for clients, including support in advertising and other forms of promotion,”
Brian Eno's Turntable II has just been released. It's pretty darn epic, but mind the hefty price tag. Is this the coolest turntable ever? Brian Eno has always been a pioneer. Art-school educated, multi-instrumentalist, and pretty much the sole inventor of ambient music. So, it was no surprise when Eno released a super-limited, highly collectable vinyl turntable in 2021. That edition was released in an exclusive run of just 50 –
Meta plans on making generative AI more accessible. Much more accessible. Here's the lowdown. Just when you thought AI couldn’t get any more powerful… (and this is the one you really should be scared about!). Meta boss Mark Zuckerberg has announced a move to massively boost the company’s AI infrastructure as part of plans to make generative AI available to everyone. Unlike traditional AI – which responds to simple
Critical thinking is a crucial discipline, but Hunt & Hawk Senior Content Writer, Mike Tuckerman, questions whether we are losing sight of its importance. On the last day of my summer holidays, I did something shocking – so taboo, even – that my fingers are trembling as they tap away at the keyboard to write this. I watched a movie on Amazon Prime. Not just any old movie. I