The B2B SaaS sales process is a complex beast. But behind the intricacies lie abundant rewards. We’ll show you how to capitalise. Software as a service (SaaS). They’re not the world’s most thrilling words, but don’t judge an industry by its title. Scratch beneath the surface and you’ll find the SaaS sector is a vibrant and dynamic space. Innovative. Tech savvy. High energy. And with ample revenue streams to tap into. In