It just doesn’t cut it… In today's fast-paced and highly competitive business landscape, it's simply not enough to have a great product or service. You need to have a compelling story that resonates with your target audience and sets you apart from the competition. Enter brand storytelling. By crafting a narrative that connects with your customers on an emotional level, you can build a loyal following that not only buys
Rebranding is an inevitable move for many established businesses. But too often, these rebrands are pure fluff. A new logo. A modern colour palette. An updated email signature. A homepage refresh. But no tangible changes for your business. We say, ‘enough fluff’. There’s a better way. When done right, rebranding can revitalise your teams, engage your customers, grow your sales, and even save your business. You Need a Rebrand
Oh how the mighty have fallen. Although this phrase has biblical origins, it’s become hauntingly accurate for a string of iconic brands of a more recent time. From market-dominant positions, these global giants have suffered humiliating downfalls. Generally, similar themes have been at the core of the collapses. Notably, these companies have demonstrated an inability – or a stubbornness, even – to adapt to technological advances or changing consumer
Branding – it's a word that gets thrown around a lot. We unpack what it means for your business and identify three brand pillars that are crucial to getting noticed in a cluttered marketplace, and maintaining relevance. Strong branding is vital to the success of any business. But what exactly does 'branding' mean? Before we explore the heart and soul of strong brands, let’s bust one of the biggest