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What is B2B digital marketing? How does it differ from B2C marketing? And how can it benefit my business? If you’re searching for answers to these questions and so much more, we have you covered. Let’s start by addressing the elephant in the room… B2B products or services are often seen as being boring.  Those B2C marketers are having all the fun selling their dazzling devices or enthralling experiences

With more than 875 million users and roughly 60 million company profiles, LinkedIn is the world's largest online network for professionals. At its heart, the platform allows individuals to discover employment opportunities and grow their professional networks. But it's not just a tool for personal gain. LinkedIn is a powerful resource for businesses to build their brand and uncover potential customers. Of the platform's 875 million-plus users, research suggests

Are you keen to make a serious statement with your marketing in 2023? This ever-changing and unpredictable field demands constant attention, coupled with the need to be adaptable. Where should you put your energies this year? Well, with our finger firmly on the pulse, we've identified five powerful marketing trends to watch in 2023.   1. Short Video Content Rules If a picture conveys a thousand words, imagine the power of a