Experiential marketing is a powerful way to connect with customers, but these campaigns must be executed to perfection. Here are several brands that have nailed the tactic. Becoming unforgettable. As brands, it’s something we crave deeply. We all want our customers to remember us. Being memorable is priceless So, it’s no wonder that experiential marketing is on the rise. This strategy is fast becoming the heartbeat of modern brand engagement –
What does a branding agency do? It’s a fair question, with a detailed answer. If you check out the Wikipedia entry on the subject, a branding agency is simply a firm that specialises in creating and launching brands, as well as re-branding. “The role of a branding agency is to create, plan, measure, and manage branding strategies for clients, including support in advertising and other forms of promotion,”
If you’re unsure how to brief a creative agency, you are far from alone – as you’ll soon discover. However, this insightful article will help to get you on the right track. It’s an underrated art: crafting a proper creative brief. Yet it shouldn’t be undervalued, because a great brief delivers serious wins. It increases efficiency. Reduces frustrations. Improves working relationships. Creates better project outcomes. But really it comes down
When it comes to unlocking the power of creativity, there are numerous benefits of hiring a creative agency to help take charge of your marketing needs. Have you ever stared at an empty Word document and wondered what on earth you were going to write about? That’s where a creative agency like Hunt & Hawk can help. Stacked with a team of experienced content writers, graphic designers, campaign strategists,
Hunt & Hawk Co-Founder, Sonya Vanjicki, is a firm believer in the power of branding. Here, she reveals how when branding is on point and well-executed, it can catapult businesses to the front of the consumer queue. Every business that we talk to wants to stick the landing with their branding. So, let’s talk about simple and succinct messaging. To hit a point here and explain the power of
What has 10 million views, a bright shade of pink, and sits alongside some of the most expensive buildings in the world? Aussie actress Margot Robbie’s walkthrough video of the Barbie Dreamhouse for Architectural Digest. Given Architectural Digest has more than 6 million subscribers on YouTube, it’s no surprise so many people clicked on Robbie’s in-character walkthrough of the dreamhouse. The magazine has amassed a massive following on social
If Las Vegas wasn’t already quirky enough… Eye-bulging, neon-lit creations are as regular as slot machines in Sin City, but the latest construction to hit the strip is on another planet. Welcome to the MSG Sphere, an 18,000-seat arena of epic proportions and an engineering wonder. The mind-blowing 110m tall, 150m wide structure is covered with more than 50,000sqm of programmable LED panels – making it the world's largest
It will come as no surprise, but Saint Patrick’s Day is the biggest beer-drinking day of the year in many cities across the United States. One Nielsen survey found that beer sales on Saint Patrick’s Day in Chicago rose by 221% on the previous weekend’s figures. But the real question for beer drinkers looking to raise a glass to Ireland’s patron saint is simple: how do you get
We’ve all come across an Instagram profile that stops us in our tracks – but have you ever felt like someone on social media was simply too perfect? Perhaps you’ve just stumbled upon Aaditya Iyer. When the handsome ‘entrepreneur’ shared his first photo on Instagram in early February, a growing band of followers in his native India swooned. In less than two weeks, Iyer amassed a legion of more than
Although UX and UI are terms often used interchangeably, they are different concepts. When combined effectively, they have the power to create meaningful, memorable, and enjoyable digital experiences. We’ve heard a lot about User Experience (UX) over the past few years. Where it was once acceptable to build a flashy website and hope for the best, the landscape has evolved. Today, the way a user interacts with a site