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It's that time of year for Spotify Wrapped lists to be plastered all over our social feeds. The clever, much-hyped annual marketing campaign is a reminder that data can be enjoyed. “Did you analyse the data?” How many times do you think that phrase is uttered in workplaces every day? There’s no denying that various marketing tools provide us with access to a huge array of data points. But marketing

There’s a new chemistry emerging in business management. Software offers ever more data. Integrations become ever more possible and ever more complex. Business success comes from coherence, and one tool is emerging – to rule them all. It's a Business-wide Management Tool (BMT). It may be closer at hand than you think – as close as choosing and mastering the right Customer Relationship Management (CRM) solution (spoiler