“A yes is always better when it starts with a no.” – Mike Ross, Suits “We’re all in sales now.” – Daniel H. Pink, Author of 'To Sell Is Human' Yes, two quotes in one intro – but great selling is not always about following the rules! Anyone can sell. In fact, everyone does sell. We just might call it something else. We use the art of persuasion in our
Looking to drive more revenue for your business? It's time to create the ultimate sales playbook. In part I, we start with the 'what'. Every business involved with selling should have a sales playbook
In part II of creating the ultimate sales playbook, we dive into the 'why' and 'how' of this all-important document. As we outlined in the first part of our guide to building the ultimate sales playbook, the creation of this resource is essential for any business involved with sales. In that article, we outlined the 'what' of this document. Now, we are delving into its 'why' and 'how'. The Ultimate