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If you don’t know how to use social media to scale your business and elevate your marketing, you’re almost certainly leaving money on the table.  Even if you’ve been using social media for years to drive sales and speak directly to your audience, the continued emergence of new platforms like Threads and TikTok mean it's crucial to stay up-to-date with the latest trends. If you’ve been holding off

Viral loops create exponential growth for businesses in a short amount of time.  Sounds great! But what even is a viral loop? Well, it’s like a virus, but for marketing. One person gets infected and they spread it to others at a rapid pace. A couple of prime examples of successful viral loops stem from online accommodation marketplace, Airbnb, and ridesharing platform, Uber. Each reinvented the wheel in its