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Among the many acronyms thrown out in the business world, CRM is among the most important.  Customer Relationship Management systems are an essential tool for small businesses – particularly in the race to stay ahead of competitors.  In a nutshell, CRM software serves to streamline and automate processes and deliver data-led insights that allow brands to best connect and engage with customers and enhance profitability. Which options rank among

“If you don’t like what is being said… change the conversation.” If only we could all be as charismatic as Don Draper. Played with magnetic intensity by the impossibly-chiselled Jon Hamm, the suave creative director and main marketing man of AMC's award-winning Mad Men always knew just what to say at exactly the right moment. The show last aired eight years ago this month, but it remains incredible just

We’ve all come across an Instagram profile that stops us in our tracks – but have you ever felt like someone on social media was simply too perfect? Perhaps you’ve just stumbled upon Aaditya Iyer. When the handsome ‘entrepreneur’ shared his first photo on Instagram in early February, a growing band of followers in his native India swooned. In less than two weeks, Iyer amassed a legion of more than

Some of you might recall the days of jetsetting to the other side of the world, firmly gripping a pocket translator phrasebook wherever you went. Sí? Oui? Ja? We’ve come a long way in the world of translation services. Or have we? While attempts at translation technologies can be traced to the late 1940s – that’s not a typo – it was in 1992 that the world’s first public

With more than 875 million users and roughly 60 million company profiles, LinkedIn is the world's largest online network for professionals. At its heart, the platform allows individuals to discover employment opportunities and grow their professional networks. But it's not just a tool for personal gain. LinkedIn is a powerful resource for businesses to build their brand and uncover potential customers. Of the platform's 875 million-plus users, research suggests

Are you keen to make a serious statement with your marketing in 2023? This ever-changing and unpredictable field demands constant attention, coupled with the need to be adaptable. Where should you put your energies this year? Well, with our finger firmly on the pulse, we've identified five powerful marketing trends to watch in 2023.   1. Short Video Content Rules If a picture conveys a thousand words, imagine the power of a

Engaging copy has serious impact. It's been that way for centuries. One of the world’s most famous female authors was disguised as a man. When Mary Ann Evans published Middlemarch in eight instalments in 1871-1872, she used the male pseudonym, George Eliot. Evans had a scandalous personal life. Openly involved in a relationship with a married man, she intentionally chose to separate her personal life and writing career. When it first

“A yes is always better when it starts with a no.” – Mike Ross, Suits “We’re all in sales now.” – Daniel H. Pink, Author of 'To Sell Is Human' Yes, two quotes in one intro – but great selling is not always about following the rules! Anyone can sell. In fact, everyone does sell. We just might call it something else. We use the art of persuasion in our