Content is king. Almost three decades since Microsoft cofounder Bill Gates published an insightful essay with those three words as its title, the since-popularised phrase remains as relevant as ever.  In today's digital landscape, content continues to reign supreme – although there are a couple of caveats. Firstly, it’s quality content that wears the crown.  Secondly, since Gates penned that famous article, new content types have ‘moved into the royal