Thinking about leveraging a VCMO for business growth? Here’s why you should take the plunge today. You’ve founded your business, your product is in market, and your customers are buying what you’re selling. But are they buying in bulk? Are there enough of them? Or do you need to get your marketing in front of more consumers? Companies around the world build entire marketing teams around doing just that. They’ve
Experiential marketing is a powerful way to connect with customers, but these campaigns must be executed to perfection. Here are several brands that have nailed the tactic. Becoming unforgettable. As brands, it’s something we crave deeply. We all want our customers to remember us. Being memorable is priceless So, it’s no wonder that experiential marketing is on the rise. This strategy is fast becoming the heartbeat of modern brand engagement –
We've polished up the crystal ball and taken a look at the top 5 marketing trends to watch out for in 2024. It’s the most wonderful time of the year. No, not the holidays – although they are always a welcome solace for any marketer who has just spent the last year wringing every last drop of creativity out of overworked minds. Much as we’ve all just enjoyed a
You know that Netflix password crackdown? It worked
When it comes to unlocking the power of creativity, there are numerous benefits of hiring a creative agency to help take charge of your marketing needs. Have you ever stared at an empty Word document and wondered what on earth you were going to write about? That’s where a creative agency like Hunt & Hawk can help. Stacked with a team of experienced content writers, graphic designers, campaign strategists,
Fresh from delivering a Gen Z marketing masterclass at the University of Queensland, Hunt & Hawk Campaign Manager, Samara Nilsson, reveals her expert insights for connecting with this discerning audience. It radiates coolness and represents the swiftest-growing market segment, having recently overtaken Baby Boomers… Meet Gen Z, colloquially known as Zoomers. Simply put, today's marketer cannot disregard the influence of targeting a Gen Z audience. But it requires a different
Hunt & Hawk Co-Founder, Sonya Vanjicki, is a firm believer in the power of branding. Here, she reveals how when branding is on point and well-executed, it can catapult businesses to the front of the consumer queue. Every business that we talk to wants to stick the landing with their branding. So, let’s talk about simple and succinct messaging. To hit a point here and explain the power of
Are you struggling to keep up with the latest marketing trends and strategies? If so, it might be time to consider hiring a Virtual Chief Marketing Officer (VCMO). A VCMO is an experienced marketing professional who can provide businesses with the guidance and support needed to succeed in today's competitive landscape. From developing effective marketing strategies to improving ROI, a VCMO can help businesses of all sizes achieve
With a ton of experience to call on, Hunt & Hawk co-founder, Ryan Devlin, knows first-hand the benefits for businesses when they align sales and marketing activity. In this insightful article, he explains why
Email marketing has come a long way since the early, predominantly text-based days of the internet. Despite being one of the oldest online marketing strategies, email marketing is still as popular as ever, with more than 330 billion emails sent daily in 2022. It also remains one of the most effective marketing strategies. While the rise of social media has created new opportunities for reaching customers in