For Rod Stead, General Manager at GI Building Sciences (GIBS), bold marketing with Hunt & Hawk grew his sales 10x – and made his company a fortune. Here's how
There’s a new chemistry emerging in business management. Software offers ever more data. Integrations become ever more possible and ever more complex. Business success comes from coherence, and one tool is emerging – to rule them all. It's a Business-wide Management Tool (BMT). It may be closer at hand than you think – as close as choosing and mastering the right Customer Relationship Management (CRM) solution (spoiler
Too many industry insiders don’t dare say it: Most marketing agencies suck*. It’s not rocket science, but too many marketing agencies burn your fuel, then never break the atmosphere. You’ve probably learnt the hard way. After bootstrapping, then funding, then building a culture that’s ready to scale, you’ve been let down. Big promises, bigger briefings, avalanches of slick documents full of (ahem)… the latest marketing jargon. But it’s fluffy,
Sales is like dating. You have to show your prospect (your date) why you are 'not like everyone else' – which seems to be easier said than done. While you might understand what your business stands for and why it is unique, you could still be struggling with articulating your value proposition. Neglect this and you'll risk losing many prospects. In fact, 54% of companies do
BHAG is a term coined by great business minds, James Collins and Jerry Porras. Pronounced 'Bee-hag', it describes your deepest, darkest, and most delirious dream for your business. The whole idea of the BHAG is that it’s big, scary, and seemingly impossible. But the reality is it’s a tangible, motivating goal that proves you’re making your vision a reality and is on course with your purpose. Here are five