Banking software. Not something that gets many people hot and bothered. And as institutions, Banks are risk-averse, and convincing them to change is a challenge. When that change means using new software to do everything from identity verification to customer communication to app development, that reluctance to change can be colossal.

Surveying Geniusto’s competitors told the tale—most brands were speaking to banks like they were banks, not people.

But when we empathy-mapped the pain points and desires of key decision-makers, we found that treating the banks more like their own consumer-facing advertising treated their own customers was a breakthrough approach that could turn the tables on getting noticed—and keeping traction.

Put more brains behind your banking was the core concept. Direct language, commanding action, confidently using clever, consumer-facing style. Brighten up your payments and Thinking around corners led campaigns that showed the cleverness of the brand.

Visual identity used a kinetic treatment of the G in Geniusto to depict dynamic product adaptability and brand friendliness to internal banking users and end-users alike.

Surveying Geniusto’s competitors told the tale—most brands were speaking to banks like they were banks, not people.

But when we empathy-mapped the pain points and desires of key decision-makers, we found that treating the banks more like their own consumer-facing advertising treated their own customers was a breakthrough approach that could turn the tables on getting noticed—and keeping traction.

Put more brains behind your banking was the core concept. Direct language, commanding action, confidently using clever, consumer-facing style. Brighten up your payments and Thinking around corners led campaigns that showed the cleverness of the brand.

Visual identity used a kinetic treatment of the G in Geniusto to depict dynamic product adaptability and brand friendliness to internal banking users and end-users alike.

A website execution with bright, modern palette and plenty of white space further emphasised the usability and consumer-friendliness people expect of modern software. Complex product architecture was rendered simple and comprehensible with clear infographics, and stylised screenshot elements that showed look and feel without difficult detail.

The website showed industries and articulated detailed case studies from all over the world, while using its 40+ pages to leverage SEO and UX in equal parts, all combining to plug into a sales funnel redesigned buy our vCSO and vCMO teams to take advantage of global campaigns.

The integrated rebrand, website, and campaigns running across platforms dovetailed with a sponsored industry event plan and geographic expansion that won a lot of eyeballs. $6M in funding was secured, and the company grew 3x in 2 short years.