They’ve got graphic designers. They’ve got campaign strategists. Their content writers are smashing the keyboard as we speak.
So how do you compete with well-established companies that already have their own marketing teams in place?

One way you can start is by leveraging the power of a Virtual Chief Marketing Officer (VCMO) to help drive business growth.

Struggling to capture attention in a competitive marketplace? One way to do so is through content marketing.

A simple yet effective way for your VCMO to ramp up your online presence is by focusing on producing timely articles and topical blogs related to your industry.

Operating in the financial services industry? Have your VCMO start writing articles related to accounting and wealth creation.

Work in the tech space? Your VCMO team can produce content that explains your product and informs consumers how it can help them.

That content can be more than just blogs. From TikTok videos to podcast scripts, there’s a whole range of content marketing opportunities available.

However, one thing a well-written blog can do is use effective Search Engine Optimisation to help your content rank in Google’s all-important search results. SEO best practice can help position your brand’s content above your competitors – and ultimately drive more conversions.

Marketing strategies have come a long way since the days of placing a listing in the Yellow Pages or taking out an ad in the newspaper.

The advent of the internet has meant that Electronic Direct Mail (EDM) – otherwise known as email marketing – has been a standard marketing tactic since at least the 1990s.

Why? Because it’s effective.

While not everyone uses social media, just about everyone has an email address. And if they check their emails regularly, you can reach them via an EDM.

One of the biggest advantages of using EDMs in your marketing is that you can make them highly personalised. While a social media post may reach a broad audience, you can tailor your EDMs to target a specific audience – right down to a one-to-one basis.

That means you can deliver highly personalised marketing at a crucial stage of the buying cycle.

Any marketing agency worth its salt will have a team of copywriters and content producers on staff, meaning they’ll be able to send out well-written, highly targeted EDMs on your behalf.