eCommerce innovation is one of the most commercially impactful use cases for digital engineering services. RBM Software had created untold value for major online retailer clients, with its US-based head office coordinating development teams in India and across the globe.

As always with outsourcing-based business, trust and reliability were a lynchpin for messaging and brand. In RBM Software’s case this involved focusing on the eCommerce vertical, and pitching commercially rewarding innovation while honestly depicting a global team.

Briefing uncovered the possibility of a new, strategic focus on the eCommerce vertical. The core concept of Engineers of excellence invoked an old-world aura of trustworthiness, with an intelligence and straightforwardness necessary to counter potentially negative perceptions around outsourcing. Variations like Engineers of eCommerce and Engineers of innovation staked out the vertical and set up strong campaigns across digital.

Supporting concepts of Reach for us and Principled technologists built out the brand story with human moments, opening up more relational conceptual territory to develop through marketing and website.

Visual branding used a bold and dynamic take on digital code symbols and nostalgic toy robotic kits, heroically framed, and with subtle treatments drawing out sophistication and a sense of premier brand positioning. The strong red, white and charcoal colour palette framed a lighter use of bespoke

photography and gently playful depictions of human-scaled brand concepts of reaching for and putting a finger on things.

A very economical website front-ended the benefits of engagement models, while services combined with technical expertise to lead an immediate conversation about eCommerce innovation.

The outsourcing business model was framed to highlight benefits and visually depict the global expertise drawn on by RBM Software’s Californian head office.

Immersive geometric animations made an experience of graphic and brand elements drawn from the world of coding, speaking to CTO and non-technical audiences alike. Pitch decks took brand concepts to prospective clients, and new business flowed almost immediately.

Regular marketing campaigns grew the CEO’s LinkedIn, with powerful eBook lead magnet and advertising campaigns tracked through a sophisticated HubSpot implementation for integrated spend and sales reporting.