‘Content’ has become a buzzword.
Consumable content, scannable content, video content. The list goes on.
It’s all-encompassing, which means it can be overwhelming for businesses that wish to play in the space and use it to grow their brand.
Where do you start?
Well, here are five quick and easy content creation tips to help you on your way.
1. Find your Audience
This is your absolute starting point. What is your business’ purpose? And who is vibing with you?
Thanks to the digital age, no admirer remains secret anymore.
Determining and understanding your audience – as well as analysing your competitors’ activity – is a solid platform for creating even the most basic of content strategies.
2. Connect and Nurture
There are really two parts to the second of our content creation tips: development and engagement.
Audience development, as Head of Publishing at Intel iQ, Luke Kintigh, describes it is, “Sustaining an audience – providing so much ongoing value that they naturally seek out your content and become a loyal reader”.
Engagement is a two-way street; reach out, build rapport, and create lasting relationships.
3. Integrate your Content
What better way to show your audience you are agile and dynamic than with diversified and interesting posts?
Change the pace with a video, podcast, or pictorial. If you want your brand’s content to fly high, you’ll need to diversify.
However, this doesn’t mean posting irrelevant content in an effort to boost your clicks.
4. Play by the Platform’s Rules
Tailor-fit your content to the appropriate social media platform or channel. Start with this trio:
- LinkedIn: Company news, industry information, job openings, etc.
- Facebook: Photos, videos, articles, banners, or anything else that supports and builds your brand. It’s typically more casual than LinkedIn and provides an opportunity to post content that isn’t strictly business.
- Instagram: High-resolution photos, quotes, stories, and general inspo posts.
Update: Since this article was published, we’ve created a comprehensive social media guide for businesses.
5. Quality Content Makes for Quality Followers
To round out the content creation tips, ensure your storytelling efforts are clear, concise, and error-free.
Content should add value or entertain. If it’s not doing one of these things, it’s probably not worth posting.
The digital age has meant producing content is easier than ever. The golden rule of content is what you put in is what you get out. It’s no mystery that well-researched, well-written, and original content tends to get people excited – and noticed by Google.
Update: Since this article was published, we’ve created the ultimate guide to content creation.