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Orange megaphone against an orange background as part of an article about company values.

Your company values are super important.

Why? Because they signify everything that your business is about.

They determine what sort of people you’re looking for, how you operate, and where you’re heading.

They tell people what they can expect from you – because company values, above all, define your actions. They’re not just words.

You will find that your company values come about naturally when you solve problems or make decisions. Or, they also come about naturally in how you position yourself in tricky situations.


Woman looking at a whiteboard with post-it notes showing company values.

Your company values speak volumes. Credit: on Unsplash.

Company Values – Where to Start?

A good place to start is by getting your team together in a relaxed setting, preferably out of the office, and open up discussion for any and all ideas.

Some guiding questions to get ideas flowing include:

  • What is important to us – individually and as a group?
  • What makes you most proud of being part of this organisation?
  • What do you think makes us different?
  • What was it that attracted you to work here in the first place?
  • What continues to keep you here/keep us all together?


Group of women chatting in an informal setting.

Open up the discussion, preferably in a relaxed setting. Credit: Linkedin Sales Solutions on Unsplash.

Company Values Also Determine…

Your company values also speak volumes about the following factors:

  • The way your company treats its clients and co-workers.
  • Your role in your community.
  • Best practice in difficult/emergency situations.
  • If your values are likely to change in the next three, five, or 10 years.
  • How negotiable you are on your values, or certain values.


Group of men laughing in an office-like setting.

Good values, happy staff. Credit: Priscilla Du Preez on Unsplash.

Company Values – Pointers

When coming up with your company’s values, a few things to be mindful of are:

  • Keep them clear and concise.
  • Align them with your brand.
  • Choose about five company values, as a rule of thumb.

A great example of a company value comes from Virgin founder, Richard Branson:

“If you take care of your employees, they will take care of the clients”.


Person holding up a book about Richard Branson.

This guy knows a thing or two about running a company. Credit: Austin Distel on Unsplash.

Extra support

At Hunt & Hawk, we’re experts in sales, marketing, and branding and have been helping organisations grow for years.

Need help for your business?

Contact us at or book a time to chat.

For more marketing, branding, and sales tips and insights and plenty else, check out more of our blog.