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The Navy Seal Challenge

As told by Hunt & Hawk co-founder, Ryan Devlin.

For those out-of-the-loop, the Navy Seal Challenge is about emulating the life of those in the elite US special operations force and involves waking up at 4.30am. That’s the most unsettling part of the challenge!

It has become a hit with business execs wanting to exercise, meal-prep, and complete other tasks, all before the workday begins.

And I must say, for the first three days of the challenge, it (and I) lived up to these expectations.


US Navy SEALs posing atop a hill.

The Navy Seal Challenge: At the start, I felt like one of them. Credit: Wesker100.

It’s About Discipline

I’ve always said, motivation doesn’t exist – it’s just discipline! This is why I thought this challenge was exactly what I needed.

Over the past couple of years, my business partner, Sonya, and I have begun working for ourselves, and it has been a surprising, exciting, stressful, fun, rewarding, and eye-opening change in our lives. But I let a few things slide in the process.

At Hunt and Hawk, we’re a company that strongly believes in flexible work conditions, so I work from home quite a bit. What has happened, though, is that my wakeup time has been pushed back, there’s no commute, and a strict routine is suddenly flexible.

It’s great… except for what it has done for my morning routine.


Brisbane highway at night

No commute, no worries. Or so I thought. Credit: Zachary Staines on Unsplash.

The Highs and the Lows

What has also happened is that my responsibilities have increased. Responsibilities increasingly have an inverse effect on available time – and this is the pain point I wanted to address with this challenge.

I began it on a Saturday and much to the dismay of my partner, my alarm sounded at 4.30am Saturday morning. By 8am, I had already exercised, cleaned the house, made breakfast, done some gardening, and was ready for breakfast round two.

Result! I was getting a lot of stuff done and, above all, I was making the most of my day. Besides the additional breakfasts I needed, my productivity levels couldn’t have been higher.


Illuminated sign with the words 'wake up, kick ass, repeat'.

This was my mantra! Credit: Justin Veenema on Unsplash.

Struggles at Bedtime

Bedtime, though, was another story.

The Navy Seal Challenge also advised some early shut-eye – like 8.30pm early. I was not accustomed to or compatible with this bedtime. So, suffice to say, it didn’t happen.

The following day, slightly less bright-eyed and bushy-tailed, I got out of bed and ticked off similar tasks, all before the rest of the country had even woken-up. I was feeling smug. I thought I had hacked productivity. The greatest ‘life hack’ of all.

The day went along swimmingly and then it was bedtime again. It was a similar challenge, but I managed to get to bed around 10pm and thought, ‘Well, you can’t win ‘em all.’

Monday began much the same as the other two days, but today, the working week had also begun.

I was operating from a co-working space instead of at home today. So, I thought I would get a start on things and eagerly arrived at the co-working space at 7.15am. One problem – it was shut. All surrounding cafes and caffeine-suppliers were shut, too.

Suddenly, I wasn’t feeling very productive. In fact, I felt slighted by everybody else’s laziness in the face of my new routine! Forty five minutes later, iced long black in hand, things were back on track. Another coffee after lunch, and it was going well.


Iced long black coffee in a glass on table.

All I wanted was an iced long black. Credit: Demi DeHerrera on Unsplash.

Hitting Snooze

But I couldn’t help but wonder, am I actually being more productive?

I wasn’t quite sure. However, I was being productive. But was something extraordinary happening to my work days? I didn’t think so.

That night, I was exhausted. By 6pm, I was ready for bed. I held out and went to bed at a more respectable time of 8.30pm. However, it was the next morning when things really fell apart.

My alarm sounded at 4.30am. I snoozed it, went back to sleep, and woke up at 6.15am.

I failed. I didn’t only fail, but I also decided that it wasn’t for me. And there, I went back to sleep.


Alarm clock with reflection from a ray of light.

My friend, my enemy. Credit: Raul Petri on Unsplash.

What Did I Learn About the Navy Seal Challenge?

I learned that waking up is half the battle. Although 4.30am wasn’t for me, 6am was still an improvement and something I could implement in my day-to-day life.

I realised I want to take advantage of daylight hours more and adjust my life accordingly.

But what I also learned is that life is full of many other things that can’t always fit into such tight scheduling. Going to bed at 8.30pm to wake up at 4.30am just wasn’t viable.

I wanted to be able to hang out with my partner and friends in the evening, go out for dinner, and make plans for weeknights.

Despite failing the Navy Seal Challenge, I succeeded in other ways. I now hold myself accountable when it comes to taking care of tasks in my personal life that I have been putting off for another day.

I’m disciplining myself with my morning routine and essentially taking control of my time better.

I might not be a navy seal, but I am waking up a bit earlier. I’ll take that as a win.


Digital alarm clock displaying time of 6 o'clock.

I can deal with 6am. Credit:

I’m More a Hawk Than a Seal Anyway

The Navy Seal lifestyle might not be for me, but I am truly passionate about helping businesses grow via well-executed marketing, branding, and sales strategies. I’ve been doing it at Hunt and Hawk with great success, and for brands across all types of industries.

Keen to see what I can do for your business? Connect with me on LinkedIn or get in touch at