Does your sales strategy need a health check?
You’re in the right place!
Here are a handful of actionable steps to help you kickstart your sales and increase cash flow.
1. Keep Your Eyes Off the Prize (For Now)
Nothing turns a lead sour faster than asking for money too soon. Remember, lead nurturing is well worth its investment in the long run – especially when that prospect becomes a returning customer, who tells their friends about you!
Better approach: Ask your potential clients about their situation and listen and seek their feedback and opinions about your product or service before asking for money.
2. Be A Consultant
Anticipate services and products that may be of use to your clients. Keep up-to-date on what is happening with their business, so you can provide relevant info – i.e., follow them on social media platforms and follow-up with them.
Even better, keep abreast of everything that is happening in your clients’ industries at large: know what’s trending. This way, you can perhaps provide new information – and solutions – for your clients.
3. Bring the ‘Wow’
What is your wow factor? What is it about you that your clients want to share with their friends, enabling word of your business to spread further?
Add value in every possible way – this means in a business and personal sense. It’s incredible what a positive outlook can do.
4. Embrace the 20/80 Rule
Don’t waste all your resources on trying to convert just one lead, or a few. It is easy to get distracted and lose focus from the big picture. That being said, 20% of prospects will turn into 80% of your sales.
Better approach: Focus on a larger group of leads, offer them your time and expertise, and use your discretion to determine which leads are most likely to convert. Your intuitive response is usually right.
5. Spring Clean Your CRM
How many leads are sitting in your CRM that you’ve let go dead? Clean it up, workout who needs some follow up, make phone calls, and delete old contacts.
There’s always a critical date, holiday, or deadline looming – so, leverage that to tell them about a special you can offer them, or even just get in touch with a pleasant greeting. You’ll be surprised how many people had meant to call you back but just ran out of time or forgot.
6. Let Your Difference Shine
Show your prospects that you’re not like other companies – you’re different, special, and better. You know how to add value to their business better than anyone else.
Be creative and be fun. There’s something about a great team culture and new ideas that have people coming back for more.
Kickstart Your Sales With Us!
At Hunt & Hawk, we won’t just kickstart your sales – we’ll get them fired up and running like a dream!
For more marketing, branding, and sales tips and insights and plenty else, check out more of our blog.