Are you in the dark when it comes to the question of ‘what is brand positioning?’. And why is it critical for your business? With this comprehensive article, you’ll be an expert in no time. In its simplest form, brand positioning is the unique place that your brand inhabits in consumers’ minds and – as a secondary consideration – how that ‘residence’ compares with your competitors. Clearly, we
Branding – it's a word that gets thrown around a lot. We unpack what it means for your business and identify three brand pillars that are crucial to getting noticed in a cluttered marketplace, and maintaining relevance. Strong branding is vital to the success of any business. But what exactly does 'branding' mean? Before we explore the heart and soul of strong brands, let’s bust one of the biggest