Are you in the dark when it comes to the question of ‘what is brand positioning?’. And why is it critical for your business? With this comprehensive article, you’ll be an expert in no time. In its simplest form, brand positioning is the unique place that your brand inhabits in consumers’ minds and – as a secondary consideration – how that ‘residence’ compares with your competitors. Clearly, we
Japanese technology is the best. Sometimes quirky but always so innovative. We particularly love the innovations that are eco-friendly and/or socially responsible. A prime example is the country’s super funky underground bike parking stations. Recently, we featured new tech coming out of Melbourne to help prevent e-scooter misuse and other issues. But this has nothing on Japan’s bike-related tech. And we’re talking about an innovation that’s been around for a decade. Bicycle
Fresh from delivering a Gen Z marketing masterclass at the University of Queensland, Hunt & Hawk Campaign Manager, Samara Nilsson, reveals her expert insights for connecting with this discerning audience. It radiates coolness and represents the swiftest-growing market segment, having recently overtaken Baby Boomers… Meet Gen Z, colloquially known as Zoomers. Simply put, today's marketer cannot disregard the influence of targeting a Gen Z audience. But it requires a different
Hawk-Eye tech has had a profound impact on professional tennis. Is it all good news, though? “You cannot be serious!” If John McEnroe was still playing today, he’d be yelling at a computer system. That’s because Hawk-Eye has completely changed the way we watch professional tennis. When Novak Djokovic won his fourth US Open crown with a straight sets win over Daniil Medvedev on Monday morning – Ajde Nole! –
Are you wondering what’s the best AI blog writing tool on the market? We’ve removed the guesswork for you by conducting an experiment using some of the most popular platforms. This is what we found… Right now, AI writers are more hyped than a Taylor Swift gig. With so many options and so much information – and misinformation – we decided it was time to put some software
To celebrate 25 years of one of the world's most iconic organisations, we're sharing a bunch of Google fun facts. The date of 4 September 2023 marked 25 years since US computer scientists, Larry Page and Sergey Brin, officially founded one of the planet's most powerful companies. Happy birthday, Google! 💙❤️💛💙💚❤️ It’s been a wild ride during the last quarter of a century as the iconic tech company has
Hunt & Hawk Senior Copywriter, Pete Burchell, delivers his tips for being a better working dad. I love being a dad. Well, most of the time. I also love being a copywriter. Again, most of the time! During the period that I’ve combined work and parenting, I’ve learned something that most dads and mums can relate to – it can be a proper juggle. On a good day, you’re nailing