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Fresh from delivering a Gen Z marketing masterclass at the University of Queensland, Hunt & Hawk Campaign Manager, Samara Nilsson, reveals her expert insights for connecting with this discerning audience. It radiates coolness and represents the swiftest-growing market segment, having recently overtaken Baby Boomers… Meet Gen Z, colloquially known as Zoomers. Simply put, today's marketer cannot disregard the influence of targeting a Gen Z audience. But it requires a different

Are you wondering what’s the best AI blog writing tool on the market? We’ve removed the guesswork for you by conducting an experiment using some of the most popular platforms. This is what we found… Right now, AI writers are more hyped than a Taylor Swift gig. With so many options and so much information – and misinformation – we decided it was time to put some software

Hunt & Hawk Senior Copywriter, Pete Burchell, delivers his tips for being a better working dad. I love being a dad. Well, most of the time. I also love being a copywriter. Again, most of the time! During the period that I’ve combined work and parenting, I’ve learned something that most dads and mums can relate to – it can be a proper juggle. On a good day, you’re nailing

It just doesn’t cut it… In today's fast-paced and highly competitive business landscape, it's simply not enough to have a great product or service.  You need to have a compelling story that resonates with your target audience and sets you apart from the competition.  Enter brand storytelling.  By crafting a narrative that connects with your customers on an emotional level, you can build a loyal following that not only buys

If you don’t know how to use social media to scale your business and elevate your marketing, you’re almost certainly leaving money on the table.  Even if you’ve been using social media for years to drive sales and speak directly to your audience, the continued emergence of new platforms like Threads and TikTok mean it's crucial to stay up-to-date with the latest trends. If you’ve been holding off

Content is king. Almost three decades since Microsoft cofounder Bill Gates published an insightful essay with those three words as its title, the since-popularised phrase remains as relevant as ever.  In today's digital landscape, content continues to reign supreme – although there are a couple of caveats. Firstly, it’s quality content that wears the crown.  Secondly, since Gates penned that famous article, new content types have ‘moved into the royal

We’ve all come across an Instagram profile that stops us in our tracks – but have you ever felt like someone on social media was simply too perfect? Perhaps you’ve just stumbled upon Aaditya Iyer. When the handsome ‘entrepreneur’ shared his first photo on Instagram in early February, a growing band of followers in his native India swooned. In less than two weeks, Iyer amassed a legion of more than

Some of you might recall the days of jetsetting to the other side of the world, firmly gripping a pocket translator phrasebook wherever you went. Sí? Oui? Ja? We’ve come a long way in the world of translation services. Or have we? While attempts at translation technologies can be traced to the late 1940s – that’s not a typo – it was in 1992 that the world’s first public

SEO. It’s an acronym we constantly hear in the digital marketing world, and with good reason. Online content with SEO at its heart is a powerful tool for generating organic website traffic – in other words, being seen by audiences relevant to your business. After all, the acronym does stand for search engine optimisation. In simpler terms, that means appeasing Google. It’s the only search engine that really counts. So what

ChatGPT is everywhere. It’s the name on every marketer’s lips and the artificial intelligence tool that has copywriters freaking out about their job security. Is ChatGPT good? Is it reliable? Is it safe?   The hype has been huge, with many hailing the AI-powered tool as a game-changer. While there has been plenty of focus on the positives – and they do exist – don’t forget about the downsides