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The Meta Business Suite is an essential resource for marketers. The introduction of the AI-driven Advantage detailed targeting option is completely changing the game… but there’s a catch.  The Meta machine is evolving. Rapidly. In fact, any marketer that utilises the Meta Business Suite for paid advertising will likely tell you that the tool is constantly advancing, and becoming more user friendly. Well, the ‘user friendly’ part is debatable,

Critical thinking is a crucial discipline, but Hunt & Hawk Senior Content Writer, Mike Tuckerman, questions whether we are losing sight of its importance. On the last day of my summer holidays, I did something shocking – so taboo, even – that my fingers are trembling as they tap away at the keyboard to write this. I watched a movie on Amazon Prime. Not just any old movie. I

Every day contains 86,400 seconds, but according to our Senior Content Writer, Mike Tuckerman, we still often feel like we don't have enough time. Here’s an interesting fact: the word ‘time’ is the most commonly used noun in the English language. I only recently learned this in Dr. Rebecca Struthers’ new book, Hands of Time: A Watchmaker’s History of Time. Struthers is a remarkable character. Born and raised in working-class surroundings

Fresh from delivering a Gen Z marketing masterclass at the University of Queensland, Hunt & Hawk Campaign Manager, Samara Nilsson, reveals her expert insights for connecting with this discerning audience. It radiates coolness and represents the swiftest-growing market segment, having recently overtaken Baby Boomers… Meet Gen Z, colloquially known as Zoomers. Simply put, today's marketer cannot disregard the influence of targeting a Gen Z audience. But it requires a different

Are you wondering what’s the best AI blog writing tool on the market? We’ve removed the guesswork for you by conducting an experiment using some of the most popular platforms. This is what we found… Right now, AI writers are more hyped than a Taylor Swift gig. With so many options and so much information – and misinformation – we decided it was time to put some software

Hunt & Hawk Senior Copywriter, Pete Burchell, delivers his tips for being a better working dad. I love being a dad. Well, most of the time. I also love being a copywriter. Again, most of the time! During the period that I’ve combined work and parenting, I’ve learned something that most dads and mums can relate to – it can be a proper juggle. On a good day, you’re nailing

It just doesn’t cut it… In today's fast-paced and highly competitive business landscape, it's simply not enough to have a great product or service.  You need to have a compelling story that resonates with your target audience and sets you apart from the competition.  Enter brand storytelling.  By crafting a narrative that connects with your customers on an emotional level, you can build a loyal following that not only buys

If you don’t know how to use social media to scale your business and elevate your marketing, you’re almost certainly leaving money on the table.  Even if you’ve been using social media for years to drive sales and speak directly to your audience, the continued emergence of new platforms like Threads and TikTok mean it's crucial to stay up-to-date with the latest trends. If you’ve been holding off

Content is king. Almost three decades since Microsoft cofounder Bill Gates published an insightful essay with those three words as its title, the since-popularised phrase remains as relevant as ever.  In today's digital landscape, content continues to reign supreme – although there are a couple of caveats. Firstly, it’s quality content that wears the crown.  Secondly, since Gates penned that famous article, new content types have ‘moved into the royal