Looking to increase customer retention levels for your business? We’ve lined up a bunch of strategies for building brand loyalty that will help you to assume the role of fan favourite. “Without loyalty, you won't accomplish anything.” These are the powerful words of acclaimed philosopher and theorist, YoungBoy Never Broke Again. Actually, YoungBoy is a contemporary American rapper, but whatever. The words are no less true. And although we’ve twisted
The much-talked-about 'Spot' robot dogs have generated plenty of controversy. They're about to show their softer side
Strategic sales support that gets results. That's the chief role of our new Sales Enablement Manager, Erin Dennis, but there's much more to it than that. Like most salespeople, I’ve always had the gift of the gab. But after a long career in sales, what lights me up these days is really being able to help others in that space, and to coach people and teams around their
It's been a busy week or so for high-profile entrepreneur and investor, Sam Altman. We recap the details. “A Netflix documentary in the making.” That’s how one investment firm described the shock departure of OpenAI’s co-founder and CEO, Sam Altman, late last week. Leading up to this dramatic moment, it was reported that the board of OpenAI – which created ChatGPT – felt that Altman hadn’t been “candid enough in
If you’re considering starting a business or investing in a fledgling enterprise, the question of how to conduct B2B market research may well need attention. Here is your ultimate guide to nailing the process. Scientia potentia est. Or as most of us know it: knowledge is power. While this 400-year-old Latin aphorism was unlikely to have been conjured for the benefit of B2B businesses, its sentiment is absolutely spot
The Humane AI Pin is almost here. What does it mean for all of us? Let's find out
Every day contains 86,400 seconds, but according to our Senior Content Writer, Mike Tuckerman, we still often feel like we don't have enough time. Here’s an interesting fact: the word ‘time’ is the most commonly used noun in the English language. I only recently learned this in Dr. Rebecca Struthers’ new book, Hands of Time: A Watchmaker’s History of Time. Struthers is a remarkable character. Born and raised in working-class surroundings
A new Tesla model has received some stinging criticism. This is why
The subject of how to measure branding success is complex, but untangling the intricacies helps businesses to power forward. We explain the how and why… Airbnb. Amazon. Apple. Gatorade. Google. Gucci. Mastercard. McDonald’s. Mercedes. What do all these names have in common? They all have incredibly high brand awareness. And there’s plenty more examples where they came from, all the way from A-Z. Brand awareness is central to branding success, and it