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Strap in as we take you into the world of catalytic marketing, including a rundown of some of the best catalytic marketing examples to draw inspiration from. Catalytic marketing. While it sounds like yet another marketing buzzword, it’s an approach that every marketer should have on their radar. This is particularly so at a time when CMOs and marketing departments are feeling the heat like never before. Consider the thoughts

If you’re after expert branding solutions, you’ve found the right place. We explain why.  Here’s the scenario… You have an amazing product or service. The world has to know about it, but you can’t spread the word alone. You need a creative or branding agency to bring your brand to life—but you don’t know where to start, or what you’re even looking for. Then, there’s the challenge of trying to work

What does a branding agency do? It’s a fair question, with a detailed answer. If you check out the Wikipedia entry on the subject, a branding agency is simply a firm that specialises in creating and launching brands, as well as re-branding. “The role of a branding agency is to create, plan, measure, and manage branding strategies for clients, including support in advertising and other forms of promotion,”

Looking to increase customer retention levels for your business? We’ve lined up a bunch of strategies for building brand loyalty that will help you to assume the role of fan favourite. “Without loyalty, you won't accomplish anything.” These are the powerful words of acclaimed philosopher and theorist, YoungBoy Never Broke Again. Actually, YoungBoy is a contemporary American rapper, but whatever. The words are no less true. And although we’ve twisted

The subject of how to measure branding success is complex, but untangling the intricacies helps businesses to power forward. We explain the how and why… Airbnb. Amazon. Apple. Gatorade. Google. Gucci. Mastercard. McDonald’s. Mercedes. What do all these names have in common? They all have incredibly high brand awareness. And there’s plenty more examples where they came from, all the way from A-Z. Brand awareness is central to branding success, and it

Are you in the dark when it comes to the question of ‘what is brand positioning?’. And why is it critical for your business? With this comprehensive article, you’ll be an expert in no time. In its simplest form, brand positioning is the unique place that your brand inhabits in consumers’ minds and – as a secondary consideration – how that ‘residence’ compares with your competitors. Clearly, we

Hunt & Hawk Co-Founder, Sonya Vanjicki, is a firm believer in the power of branding. Here, she reveals how when branding is on point and well-executed, it can catapult businesses to the front of the consumer queue. Every business that we talk to wants to stick the landing with their branding. So, let’s talk about simple and succinct messaging. To hit a point here and explain the power of

It just doesn’t cut it… In today's fast-paced and highly competitive business landscape, it's simply not enough to have a great product or service.  You need to have a compelling story that resonates with your target audience and sets you apart from the competition.  Enter brand storytelling.  By crafting a narrative that connects with your customers on an emotional level, you can build a loyal following that not only buys

Rebranding is an inevitable move for many established businesses. But too often, these rebrands are pure fluff. A new logo. A modern colour palette. An updated email signature. A homepage refresh. But no tangible changes for your business. We say, ‘enough fluff’. There’s a better way. When done right, rebranding can revitalise your teams, engage your customers, grow your sales, and even save your business.   You Need a Rebrand

What has 10 million views, a bright shade of pink, and sits alongside some of the most expensive buildings in the world?  Aussie actress Margot Robbie’s walkthrough video of the Barbie Dreamhouse for Architectural Digest. Given Architectural Digest has more than 6 million subscribers on YouTube, it’s no surprise so many people clicked on Robbie’s in-character walkthrough of the dreamhouse. The magazine has amassed a massive following on social