What has 10 million views, a bright shade of pink, and sits alongside some of the most expensive buildings in the world? Aussie actress Margot Robbie’s walkthrough video of the Barbie Dreamhouse for Architectural Digest. Given Architectural Digest has more than 6 million subscribers on YouTube, it’s no surprise so many people clicked on Robbie’s in-character walkthrough of the dreamhouse. The magazine has amassed a massive following on social
If Las Vegas wasn’t already quirky enough… Eye-bulging, neon-lit creations are as regular as slot machines in Sin City, but the latest construction to hit the strip is on another planet. Welcome to the MSG Sphere, an 18,000-seat arena of epic proportions and an engineering wonder. The mind-blowing 110m tall, 150m wide structure is covered with more than 50,000sqm of programmable LED panels – making it the world's largest
Oh how the mighty have fallen. Although this phrase has biblical origins, it’s become hauntingly accurate for a string of iconic brands of a more recent time. From market-dominant positions, these global giants have suffered humiliating downfalls. Generally, similar themes have been at the core of the collapses. Notably, these companies have demonstrated an inability – or a stubbornness, even – to adapt to technological advances or changing consumer
We’ve all come across an Instagram profile that stops us in our tracks – but have you ever felt like someone on social media was simply too perfect? Perhaps you’ve just stumbled upon Aaditya Iyer. When the handsome ‘entrepreneur’ shared his first photo on Instagram in early February, a growing band of followers in his native India swooned. In less than two weeks, Iyer amassed a legion of more than
Growing your brand can be easier said than done. New ideas and companies are springing up every day. They’re all suffering the same fate. They’re all struggling to be heard, to be understood, and to build connections. Why is that? A quick online search should provide some answers. There are so many brands out there that many start to sound the same. With so much competition, it’s
Type is what meaning looks like. – Max Phillips, Signal Type Foundry Words are everywhere. We may live in a digital world, but the average person still reads around 7,500 words a day! That’s a lot of opportunities to influence your audience, provided you can grab their attention to begin with. So how do you do that in a world of shrinking attention spans and ever-increasing amounts of
When it comes to the world of marketing, it’s an infinite game. There are unlimited possibilities to build a powerful brand. So how do you figure out how to choose the right fit? Whether you’re expanding internal talent or choosing an agency or consultant, stocking your all-star line-up with perfectly skilled designers is another one of the toughest challenges to tackle. If you’ve ever found yourself on
We live in a digital world. Visual communication is more important than ever. Recent studies have shown we’ve all increased the amount of time we spend staring at screens – by a lot! But you hardly need studies to tell you this – you’re on a screen right now! All this screen staring has a significant impact on how people consume content today. We are more
The words 'tech' and 'sexy' don’t often share the same sentence. But they absolutely should. The SaaS space is worth a mammoth $170 billion – growing at a rate of 500% over the past seven years. And there are $650 billion in digital cash payments transferred daily in Australia alone. Serious coin means creative freedom for SaaS companies to harness the power of cash flow, think smarter,
Engaging copy has serious impact. It's been that way for centuries. One of the world’s most famous female authors was disguised as a man. When Mary Ann Evans published Middlemarch in eight instalments in 1871-1872, she used the male pseudonym, George Eliot. Evans had a scandalous personal life. Openly involved in a relationship with a married man, she intentionally chose to separate her personal life and writing career. When it first