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Are you in the dark when it comes to the question of ‘what is brand positioning?’. And why is it critical for your business? With this comprehensive article, you’ll be an expert in no time. In its simplest form, brand positioning is the unique place that your brand inhabits in consumers’ minds and – as a secondary consideration – how that ‘residence’ compares with your competitors. Clearly, we

Fresh from delivering a Gen Z marketing masterclass at the University of Queensland, Hunt & Hawk Campaign Manager, Samara Nilsson, reveals her expert insights for connecting with this discerning audience. It radiates coolness and represents the swiftest-growing market segment, having recently overtaken Baby Boomers… Meet Gen Z, colloquially known as Zoomers. Simply put, today's marketer cannot disregard the influence of targeting a Gen Z audience. But it requires a different

To celebrate 25 years of one of the world's most iconic organisations, we're sharing a bunch of Google fun facts. The date of 4 September 2023 marked 25 years since US computer scientists, Larry Page and Sergey Brin, officially founded one of the planet's most powerful companies. Happy birthday, Google! 💙❤️💛💙💚❤️ It’s been a wild ride during the last quarter of a century as the iconic tech company has

Hunt & Hawk Co-Founder, Sonya Vanjicki, is a firm believer in the power of branding. Here, she reveals how when branding is on point and well-executed, it can catapult businesses to the front of the consumer queue. Every business that we talk to wants to stick the landing with their branding. So, let’s talk about simple and succinct messaging. To hit a point here and explain the power of

Are you struggling to keep up with the latest marketing trends and strategies? If so, it might be time to consider hiring a Virtual Chief Marketing Officer (VCMO). A VCMO is an experienced marketing professional who can provide businesses with the guidance and support needed to succeed in today's competitive landscape. From developing effective marketing strategies to improving ROI, a VCMO can help businesses of all sizes achieve

The success of the 2023 FIFA Women's World Cup demonstrates that the future of football is female, according to Hunt & Hawk Content Writer and football fanatic, Mike Tuckerman. The three highest attendances at Sydney’s recently refurbished Sydney Football Stadium this year have all been for women’s soccer games. That statement would have been unthinkable until just a few years ago. But the unprecedented ticket sales and sell-out

Rebranding is an inevitable move for many established businesses. But too often, these rebrands are pure fluff. A new logo. A modern colour palette. An updated email signature. A homepage refresh. But no tangible changes for your business. We say, ‘enough fluff’. There’s a better way. When done right, rebranding can revitalise your teams, engage your customers, grow your sales, and even save your business.   You Need a Rebrand

The use of Video Assistant Referees (VAR) is now ingrained in world football's elite tournaments and competitions, including at the 2023 FIFA Women's World Cup. Is the tech as effective as it could be, or should be? The stadiums are packed, most matches have been thrillers, and cities around Australia and New Zealand have been inundated with tens of thousands of visiting tourists. But this is FIFA… and