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In part II of creating the ultimate sales playbook, we dive into the 'why' and 'how' of this all-important document. As we outlined in the first part of our guide to building the ultimate sales playbook, the creation of this resource is essential for any business involved with sales. In that article, we outlined the 'what' of this document. Now, we are delving into its 'why' and 'how'. The Ultimate
The importance of sales and marketing alignment is profound for businesses of all types. We'll tell you why