The subject of how to measure branding success is complex, but untangling the intricacies helps businesses to power forward. We explain the how and why… Airbnb. Amazon. Apple. Gatorade. Google. Gucci. Mastercard. McDonald’s. Mercedes. What do all these names have in common? They all have incredibly high brand awareness. And there’s plenty more examples where they came from, all the way from A-Z. Brand awareness is central to branding success, and it