The Meta Business Suite is an essential resource for marketers. The introduction of the AI-driven Advantage detailed targeting option is completely changing the game… but there’s a catch. The Meta machine is evolving. Rapidly. In fact, any marketer that utilises the Meta Business Suite for paid advertising will likely tell you that the tool is constantly advancing, and becoming more user friendly. Well, the ‘user friendly’ part is debatable,
Content is king. Almost three decades since Microsoft cofounder Bill Gates published an insightful essay with those three words as its title, the since-popularised phrase remains as relevant as ever. In today's digital landscape, content continues to reign supreme – although there are a couple of caveats. Firstly, it’s quality content that wears the crown. Secondly, since Gates penned that famous article, new content types have ‘moved into the royal