Among the many acronyms thrown out in the business world, CRM is among the most important. Customer Relationship Management systems are an essential tool for small businesses – particularly in the race to stay ahead of competitors. In a nutshell, CRM software serves to streamline and automate processes and deliver data-led insights that allow brands to best connect and engage with customers and enhance profitability. Which options rank among
Hunt & Hawk Marketing Strategy Lead, Jana Tann, joined our team after a period of maternity leave. Here, Jana shares her valuable insights for mums returning to work. Three months into my post-maternity leave return (with my son, Beau, now 14 months), I've been hit by the unholy trifecta of day care germs – cue a delightful cold, conjunctivitis, and hand, foot, and mouth disease. You know, I
No spoilers, but Black Mirror has returned! Four long, COVID-riddled years after Season 5 first dropped on Netflix, Charlie Brooker’s mind-blowing dystopian sci-fi series is finally back on our screens. And the opening episode, Joan Is Awful, is generating plenty of buzz online. Without going into too much detail, it’s about a tech executive – played by Annie Murphy – who discovers her life is being adapted into a
Do you moonlight as a theme park costumed movie character? You could soon be out of a job. Disney has just unveiled a new robot – based on Groot from the Guardians of the Galaxy franchise – that it hopes to integrate into its various theme parks across the globe. What’s so special about this creation? Well, the Groot robot talks, gestures, and dances and is even capable of
Content is king. Almost three decades since Microsoft cofounder Bill Gates published an insightful essay with those three words as its title, the since-popularised phrase remains as relevant as ever. In today's digital landscape, content continues to reign supreme – although there are a couple of caveats. Firstly, it’s quality content that wears the crown. Secondly, since Gates penned that famous article, new content types have ‘moved into the royal
Here’s a thought-starter: how do you create your marketing team in the tech space or any other niche industry when your sole focus up to this point has been on creating the best possible product? It’s a common concern for many companies looking to progress from start-up to scale-up and that have often enjoyed rapid early success in the marketplace. As exhilarating as it can be to successfully
Is the average human so boring that Artificial Intelligence (AI) could one day turn on us and take control? That’s what the founder and chief executive of one London-based tech company believes. Speaking to the British Broadcasting Corporation last month, Stability AI CEO Emad Mostaque said he believes the tech will one day deem humans “so boring” it will simply rise up and overthrow humanity. “The worst-case scenario is