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The Meta Business Suite is an essential resource for marketers. The introduction of the AI-driven Advantage detailed targeting option is completely changing the game… but there’s a catch.  The Meta machine is evolving. Rapidly. In fact, any marketer that utilises the Meta Business Suite for paid advertising will likely tell you that the tool is constantly advancing, and becoming more user friendly. Well, the ‘user friendly’ part is debatable,

Meta plans on making generative AI more accessible. Much more accessible. Here's the lowdown. Just when you thought AI couldn’t get any more powerful… (and this is the one you really should be scared about!). Meta boss Mark Zuckerberg has announced a move to massively boost the company’s AI infrastructure as part of plans to make generative AI available to everyone. Unlike traditional AI – which responds to simple