In a digital world, visual communication is more important to brands than ever before. We explain why. Recent studies have shown that we’ve all increased the amount of time we spend staring at screens. By a lot. But you hardly need studies to tell you this – you’re on a screen right now. All this screen staring has a significant impact on how people consume content today. We are
Branding is a mix of art and science. In fact, it’s more scientific than you might think. Most companies operate in a crowded marketplace, many providing similar services. Sure, every brand thinks they’re better, smarter, faster, easier, or special. And some are. But how do you quantify these subjective traits? And how can your brand stand out from the crowd to ensure it's top pick with consumers? Let's dive into
Branding is dead. Long live CX. Lots of people are saying it. We agree with the CX bit – but even in the new world of Customer Experience (CX), the death of branding has been greatly exaggerated. Great branding doesn’t compete with CX. Great branding is the foundation of CX. What goes into a great brand? It’s much more than a logo or identity. We live by that. In
With plenty of confusion out there about the difference between branding and design, we explore the two elements – including how they've evolved and how both can drastically impact your marketing. At Hunt & Hawk, so many people reach out to us asking for a logo, event collateral, or they have another graphic design request. Many designers would ask, “What colours do you want to use?”, but the response