Rebranding is an inevitable move for many established businesses. But too often, these rebrands are pure fluff. A new logo. A modern colour palette. An updated email signature. A homepage refresh. But no tangible changes for your business. We say, ‘enough fluff’. There’s a better way. When done right, rebranding can revitalise your teams, engage your customers, grow your sales, and even save your business. You Need a Rebrand
Running a business is like running a marathon – we’ve all heard this before. The more you train, the further you’ll go. There are no shortcuts, and you certainly can’t rely on skill and speed alone. It takes a combination of strategic planning, process, endurance, and strength to succeed. You also need to equip yourself with the right tools – the right shoes – to support your journey. What
BHAG is a term coined by great business minds, James Collins and Jerry Porras. Pronounced 'Bee-hag', it describes your deepest, darkest, and most delirious dream for your business. The whole idea of the BHAG is that it’s big, scary, and seemingly impossible. But the reality is it’s a tangible, motivating goal that proves you’re making your vision a reality and is on course with your purpose. Here are five