Your company values are super important. Why? Because they signify everything that your business is about. They determine what sort of people you’re looking for, how you operate, and where you’re heading. They tell people what they can expect from you – because company values, above all, define your actions. They’re not just words. You will find that your company values come about naturally when you solve problems or
Uncovering your brand's why is critical to its success. History shows us so. Why? Well, some of the world's most influential brands have based their entire marketing strategies around the why – rather than the what or the how – to great effect. Let's take a closer look at why the why can be so impactful. Brands That Have Nailed the Why Here are three iconic names that have demonstrated how
Marketing has changed so profoundly due to new technology that some predict more has changed in digital marketing in the last two years than in the last century (Digital Marketing Institute, 2018). It is an exciting time to be apart of such a rapidly changing industry, but it also means if you don’t keep your finger on the pulse your business could be left behind. These
Inspired by the 2000 Rom-Com “What Women Want”, comes the less elusive, more important for your business, “What Workers Want”. A tell-all tale of how to keep a happy workplace, keeping in mind – a happy workplace is an efficient, creative place that clients love coming back to. Systems, Protocols, Organisation This means everything from receipt records to your marketing-to-sales handover. One person should not be the keeper
There are many marketing agencies that compete on price, but at Hunt & Hawk, we compete on value. And we believe this approach provides greater rewards for our clients and, in turn, their customer bases. We also advocate this thinking for your business. Let us explain why
Present-day self: It’s going to be a @#$%%^ load of work Past self: Bring it on Present-day self: But seriously, prepare your friends and family so they know what you’re about to embark on – cherish the support and emotional labour they offer you. Also expectation manage the people around you so they are aware of your current abilities/availabilities: you’re not being a flake, you’re just starting your
BHAG is a term coined by great business minds, James Collins and Jerry Porras. Pronounced 'Bee-hag', it describes your deepest, darkest, and most delirious dream for your business. The whole idea of the BHAG is that it’s big, scary, and seemingly impossible. But the reality is it’s a tangible, motivating goal that proves you’re making your vision a reality and is on course with your purpose. Here are five
The text you are about to read is a (slightly modified) extract from Prince Ea's The Eagle Story. The motivational video is focused on a yarn about the chicken and the eagle. And it's told along these lines
Classic marketing fails occur frequently, despite being easily avoidable. Here's what to look for
With plenty of confusion out there about the difference between branding and design, we explore the two elements – including how they've evolved and how both can drastically impact your marketing. At Hunt & Hawk, so many people reach out to us asking for a logo, event collateral, or they have another graphic design request. Many designers would ask, “What colours do you want to use?”, but the response