Among the many acronyms thrown out in the business world, CRM is among the most important. Customer Relationship Management systems are an essential tool for small businesses – particularly in the race to stay ahead of competitors. In a nutshell, CRM software serves to streamline and automate processes and deliver data-led insights that allow brands to best connect and engage with customers and enhance profitability. Which options rank among
Running a business is like running a marathon – we’ve all heard this before. The more you train, the further you’ll go. There are no shortcuts, and you certainly can’t rely on skill and speed alone. It takes a combination of strategic planning, process, endurance, and strength to succeed. You also need to equip yourself with the right tools – the right shoes – to support your journey. What
Most accounting firms deal with tons of software on a daily basis. All of it helps accountants manage and organise numbers and client data – at least in theory. Yet whatever the case, rarely does any of the software assist 'number crunchers' with looking after their clients. Which is why accountants need a CRM in their lives. Customer Relationship Management (CRM) software is technology that streamlines and automates the manual
Sales automation – or rather the industry buzz phrase ‘sales force automation’ – can incite a certain fear and loathing among sales teams. Why? Because of misunderstandings and incorrect ideas attached to automation. We are here to myth bust and manage expectations about automation as well as detail the benefits it can provide for your business' sales processes. It's time to find out how to successfully implement sales automation