The words 'tech' and 'sexy' don’t often share the same sentence. But they absolutely should. The SaaS space is worth a mammoth $170 billion – growing at a rate of 500% over the past seven years. And there are $650 billion in digital cash payments transferred daily in Australia alone. Serious coin means creative freedom for SaaS companies to harness the power of cash flow, think smarter,
Engaging copy has serious impact. It's been that way for centuries. One of the world’s most famous female authors was disguised as a man. When Mary Ann Evans published Middlemarch in eight instalments in 1871-1872, she used the male pseudonym, George Eliot. Evans had a scandalous personal life. Openly involved in a relationship with a married man, she intentionally chose to separate her personal life and writing career. When it first
Branding is a mix of art and science. In fact, it’s more scientific than you might think. Most companies operate in a crowded marketplace, many providing similar services. Sure, every brand thinks they’re better, smarter, faster, easier, or special. And some are. But how do you quantify these subjective traits? And how can your brand stand out from the crowd to ensure it's top pick with consumers? Let's dive into
Branding – it's a word that gets thrown around a lot. We unpack what it means for your business and identify three brand pillars that are crucial to getting noticed in a cluttered marketplace, and maintaining relevance. Strong branding is vital to the success of any business. But what exactly does 'branding' mean? Before we explore the heart and soul of strong brands, let’s bust one of the biggest
Branding is dead. Long live CX. Lots of people are saying it. We agree with the CX bit – but even in the new world of Customer Experience (CX), the death of branding has been greatly exaggerated. Great branding doesn’t compete with CX. Great branding is the foundation of CX. What goes into a great brand? It’s much more than a logo or identity. We live by that. In
Too many industry insiders don’t dare say it: Most marketing agencies suck*. It’s not rocket science, but too many marketing agencies burn your fuel, then never break the atmosphere. You’ve probably learnt the hard way. After bootstrapping, then funding, then building a culture that’s ready to scale, you’ve been let down. Big promises, bigger briefings, avalanches of slick documents full of (ahem)… the latest marketing jargon. But it’s fluffy,
A desire for immediate results can lead to businesses making rash decisions. But as we outline, being patient and 'marketing for tomorrow' can create much better outcomes in the long run. It's natural to want instantaneous returns on your marketing outputs. And the pressure to provide tangible results is ever-present. This leads to many businesses applying a shotgun approach to their marketing. But is it the right move? We don't
Viral loops create exponential growth for businesses in a short amount of time. Sounds great! But what even is a viral loop? Well, it’s like a virus, but for marketing. One person gets infected and they spread it to others at a rapid pace. A couple of prime examples of successful viral loops stem from online accommodation marketplace, Airbnb, and ridesharing platform, Uber. Each reinvented the wheel in its
Is advertising still the way to get your brand out there? At Hunt & Hawk, we think there's an alternative
Niche marketing is a powerful tool for businesses to leverage, particularly in an increasingly competitive consumer world. This marketing tactic involves targeting a small, specific, and unique marketing segment – often an underserved audience – in the hope of building brand loyalty and positioning a business as a market leader. However, discovering niche markets can be unpredictable – and the tactic isn't necessarily for everyone. Is niche marketing relevant