Growing your brand can be easier said than done. New ideas and companies are springing up every day. They’re all suffering the same fate. They’re all struggling to be heard, to be understood, and to build connections. Why is that? A quick online search should provide some answers. There are so many brands out there that many start to sound the same. With so much competition, it’s
Are you searching for the best graphic designer to help your business get noticed? We've identified a few non-negotiables that will guide you to your perfect match. Here's the scenario
In a digital world, visual communication is more important to brands than ever before. We explain why. Recent studies have shown that we’ve all increased the amount of time we spend staring at screens. By a lot. But you hardly need studies to tell you this – you’re on a screen right now. All this screen staring has a significant impact on how people consume content today. We are
Branding is a mix of art and science. In fact, it’s more scientific than you might think. Most companies operate in a crowded marketplace, many providing similar services. Sure, every brand thinks they’re better, smarter, faster, easier, or special. And some are. But how do you quantify these subjective traits? And how can your brand stand out from the crowd to ensure it's top pick with consumers? Let's dive into
Branding – it's a word that gets thrown around a lot. We unpack what it means for your business and identify three brand pillars that are crucial to getting noticed in a cluttered marketplace, and maintaining relevance. Strong branding is vital to the success of any business. But what exactly does 'branding' mean? Before we explore the heart and soul of strong brands, let’s bust one of the biggest
Branding is dead. Long live CX. Lots of people are saying it. We agree with the CX bit – but even in the new world of Customer Experience (CX), the death of branding has been greatly exaggerated. Great branding doesn’t compete with CX. Great branding is the foundation of CX. What goes into a great brand? It’s much more than a logo or identity. We live by that. In
There are many iconic logos out there. We showcase a handful of our favourites and delve into their hidden meanings. Before we begin, let's get one thing straight
Uncovering your brand's why is critical to its success. History shows us so. Why? Well, some of the world's most influential brands have based their entire marketing strategies around the why – rather than the what or the how – to great effect. Let's take a closer look at why the why can be so impactful. Brands That Have Nailed the Why Here are three iconic names that have demonstrated how
With plenty of confusion out there about the difference between branding and design, we explore the two elements – including how they've evolved and how both can drastically impact your marketing. At Hunt & Hawk, so many people reach out to us asking for a logo, event collateral, or they have another graphic design request. Many designers would ask, “What colours do you want to use?”, but the response