What does a branding agency do? It’s a fair question, with a detailed answer. If you check out the Wikipedia entry on the subject, a branding agency is simply a firm that specialises in creating and launching brands, as well as re-branding. “The role of a branding agency is to create, plan, measure, and manage branding strategies for clients, including support in advertising and other forms of promotion,”
Looking to increase customer retention levels for your business? We’ve lined up a bunch of strategies for building brand loyalty that will help you to assume the role of fan favourite. “Without loyalty, you won't accomplish anything.” These are the powerful words of acclaimed philosopher and theorist, YoungBoy Never Broke Again. Actually, YoungBoy is a contemporary American rapper, but whatever. The words are no less true. And although we’ve twisted
The subject of how to measure branding success is complex, but untangling the intricacies helps businesses to power forward. We explain the how and why… Airbnb. Amazon. Apple. Gatorade. Google. Gucci. Mastercard. McDonald’s. Mercedes. What do all these names have in common? They all have incredibly high brand awareness. And there’s plenty more examples where they came from, all the way from A-Z. Brand awareness is central to branding success, and it
Hunt & Hawk Co-Founder, Sonya Vanjicki, is a firm believer in the power of branding. Here, she reveals how when branding is on point and well-executed, it can catapult businesses to the front of the consumer queue. Every business that we talk to wants to stick the landing with their branding. So, let’s talk about simple and succinct messaging. To hit a point here and explain the power of
Branding is a mix of art and science. In fact, it’s more scientific than you might think. Most companies operate in a crowded marketplace, many providing similar services. Sure, every brand thinks they’re better, smarter, faster, easier, or special. And some are. But how do you quantify these subjective traits? And how can your brand stand out from the crowd to ensure it's top pick with consumers? Let's dive into
Branding is dead. Long live CX. Lots of people are saying it. We agree with the CX bit – but even in the new world of Customer Experience (CX), the death of branding has been greatly exaggerated. Great branding doesn’t compete with CX. Great branding is the foundation of CX. What goes into a great brand? It’s much more than a logo or identity. We live by that. In
There are many iconic logos out there. We showcase a handful of our favourites and delve into their hidden meanings. Before we begin, let's get one thing straight
Uncovering your brand's why is critical to its success. History shows us so. Why? Well, some of the world's most influential brands have based their entire marketing strategies around the why – rather than the what or the how – to great effect. Let's take a closer look at why the why can be so impactful. Brands That Have Nailed the Why Here are three iconic names that have demonstrated how