Strategic sales support that gets results. That's the chief role of our new Sales Enablement Manager, Erin Dennis, but there's much more to it than that. Like most salespeople, I’ve always had the gift of the gab. But after a long career in sales, what lights me up these days is really being able to help others in that space, and to coach people and teams around their
The eVTOL first to market race is well and truly on. Who are the frontrunners and when can we expect commercial operations to get off the ground? We reveal the latest news. Flying taxis. No, the old-school American animated sitcom, The Jetsons, isn’t being rebooted. Rather, a revolutionary mode of passenger transport is looking increasingly likely to become a reality – sooner rather than later. There has been plenty of
When it comes to unlocking the power of creativity, there are numerous benefits of hiring a creative agency to help take charge of your marketing needs. Have you ever stared at an empty Word document and wondered what on earth you were going to write about? That’s where a creative agency like Hunt & Hawk can help. Stacked with a team of experienced content writers, graphic designers, campaign strategists,
AI has been used to create a series of incredible Sydney Opera House redesigns in the wake of the iconic structure's 50th birthday. How different would Sydney’s skyline look if the whole thing was done on the cheap? It pays to remember that when the Sydney Opera House was finally completed, it was 10 years late… and 14 times over budget. Expected to cost around $7 million to build,
As tech evolves and becomes more accessible, the rise in fake celebrity AI videos, images, and other unauthorised content is significant. This latest example is a classic case of life imitating art. Film icon, Tom Hanks, has taken to Instagram to denounce an ad for a dental plan that used an AI version of his image and voice to endorse the service. “BEWARE!! There’s a video out there
Artificial intelligence can help you complete a diverse range of digital marketing tasks, but there’s one thing tools like ChatGPT can never replace – human creativity. That's according to our Senior Content Writer, Mike Tuckerman. On the days I work from home, I sometimes stop and stare at the same piece of art on the walls of my home office that was once owned by Vincent van
Are you in the dark when it comes to the question of ‘what is brand positioning?’. And why is it critical for your business? With this comprehensive article, you’ll be an expert in no time. In its simplest form, brand positioning is the unique place that your brand inhabits in consumers’ minds and – as a secondary consideration – how that ‘residence’ compares with your competitors. Clearly, we
Japanese technology is the best. Sometimes quirky but always so innovative. We particularly love the innovations that are eco-friendly and/or socially responsible. A prime example is the country’s super funky underground bike parking stations. Recently, we featured new tech coming out of Melbourne to help prevent e-scooter misuse and other issues. But this has nothing on Japan’s bike-related tech. And we’re talking about an innovation that’s been around for a decade. Bicycle
Fresh from delivering a Gen Z marketing masterclass at the University of Queensland, Hunt & Hawk Campaign Manager, Samara Nilsson, reveals her expert insights for connecting with this discerning audience. It radiates coolness and represents the swiftest-growing market segment, having recently overtaken Baby Boomers… Meet Gen Z, colloquially known as Zoomers. Simply put, today's marketer cannot disregard the influence of targeting a Gen Z audience. But it requires a different
Hawk-Eye tech has had a profound impact on professional tennis. Is it all good news, though? “You cannot be serious!” If John McEnroe was still playing today, he’d be yelling at a computer system. That’s because Hawk-Eye has completely changed the way we watch professional tennis. When Novak Djokovic won his fourth US Open crown with a straight sets win over Daniil Medvedev on Monday morning – Ajde Nole! –