Growing your brand can be easier said than done. New ideas and companies are springing up every day. They’re all suffering the same fate. They’re all struggling to be heard, to be understood, and to build connections. Why is that? A quick online search should provide some answers. There are so many brands out there that many start to sound the same. With so much competition, it’s
The power of typography should not be underestimated. We explain why
Are you searching for the best graphic designer to help your business get noticed? We've identified a few non-negotiables that will guide you to your perfect match. Here's the scenario
In a digital world, visual communication is more important to brands than ever before. We explain why. Recent studies have shown that we’ve all increased the amount of time we spend staring at screens. By a lot. But you hardly need studies to tell you this – you’re on a screen right now. All this screen staring has a significant impact on how people consume content today. We are
The words 'tech' and 'sexy' don’t often share the same sentence. But they absolutely should. The SaaS space is worth a mammoth $170 billion – growing at a rate of 500% over the past seven years. And there are $650 billion in digital cash payments transferred daily in Australia alone. Serious coin means creative freedom for SaaS companies to harness the power of cash flow, think smarter,
Engaging copy has serious impact. It's been that way for centuries. One of the world’s most famous female authors was disguised as a man. When Mary Ann Evans published Middlemarch in eight instalments in 1871-1872, she used the male pseudonym, George Eliot. Evans had a scandalous personal life. Openly involved in a relationship with a married man, she intentionally chose to separate her personal life and writing career. When it first
Branding is dead. Long live CX. Lots of people are saying it. We agree with the CX bit – but even in the new world of Customer Experience (CX), the death of branding has been greatly exaggerated. Great branding doesn’t compete with CX. Great branding is the foundation of CX. What goes into a great brand? It’s much more than a logo or identity. We live by that. In
There are many iconic logos out there. We showcase a handful of our favourites and delve into their hidden meanings. Before we begin, let's get one thing straight
A desire for immediate results can lead to businesses making rash decisions. But as we outline, being patient and 'marketing for tomorrow' can create much better outcomes in the long run. It's natural to want instantaneous returns on your marketing outputs. And the pressure to provide tangible results is ever-present. This leads to many businesses applying a shotgun approach to their marketing. But is it the right move? We don't
Is advertising still the way to get your brand out there? At Hunt & Hawk, we think there's an alternative