Fresh from delivering a Gen Z marketing masterclass at the University of Queensland, Hunt & Hawk Campaign Manager, Samara Nilsson, reveals her expert insights for connecting with this discerning audience. It radiates coolness and represents the swiftest-growing market segment, having recently overtaken Baby Boomers… Meet Gen Z, colloquially known as Zoomers. Simply put, today's marketer cannot disregard the influence of targeting a Gen Z audience. But it requires a different
To celebrate 25 years of one of the world's most iconic organisations, we're sharing a bunch of Google fun facts. The date of 4 September 2023 marked 25 years since US computer scientists, Larry Page and Sergey Brin, officially founded one of the planet's most powerful companies. Happy birthday, Google! 💙❤️💛💙💚❤️ It’s been a wild ride during the last quarter of a century as the iconic tech company has
Hunt & Hawk Co-Founder, Sonya Vanjicki, is a firm believer in the power of branding. Here, she reveals how when branding is on point and well-executed, it can catapult businesses to the front of the consumer queue. Every business that we talk to wants to stick the landing with their branding. So, let’s talk about simple and succinct messaging. To hit a point here and explain the power of
Are you struggling to keep up with the latest marketing trends and strategies? If so, it might be time to consider hiring a Virtual Chief Marketing Officer (VCMO). A VCMO is an experienced marketing professional who can provide businesses with the guidance and support needed to succeed in today's competitive landscape. From developing effective marketing strategies to improving ROI, a VCMO can help businesses of all sizes achieve
Do you watch the field or the big screen when you're in the stadium? Have you ever been to a sporting event and watched the giant video screen in the stadium the whole time? England fans at the northern end of Stadium Australia had a terrific view of Alessia Russo’s winner in her team’s 2-1 quarter-final win over Colombia in Sydney as part of the FIFA Women’s World
With a ton of experience to call on, Hunt & Hawk co-founder, Ryan Devlin, knows first-hand the benefits for businesses when they align sales and marketing activity. In this insightful article, he explains why
The success of the 2023 FIFA Women's World Cup demonstrates that the future of football is female, according to Hunt & Hawk Content Writer and football fanatic, Mike Tuckerman. The three highest attendances at Sydney’s recently refurbished Sydney Football Stadium this year have all been for women’s soccer games. That statement would have been unthinkable until just a few years ago. But the unprecedented ticket sales and sell-out
Rebranding is an inevitable move for many established businesses. But too often, these rebrands are pure fluff. A new logo. A modern colour palette. An updated email signature. A homepage refresh. But no tangible changes for your business. We say, ‘enough fluff’. There’s a better way. When done right, rebranding can revitalise your teams, engage your customers, grow your sales, and even save your business. You Need a Rebrand
The use of Video Assistant Referees (VAR) is now ingrained in world football's elite tournaments and competitions, including at the 2023 FIFA Women's World Cup. Is the tech as effective as it could be, or should be? The stadiums are packed, most matches have been thrillers, and cities around Australia and New Zealand have been inundated with tens of thousands of visiting tourists. But this is FIFA… and
What has 10 million views, a bright shade of pink, and sits alongside some of the most expensive buildings in the world? Aussie actress Margot Robbie’s walkthrough video of the Barbie Dreamhouse for Architectural Digest. Given Architectural Digest has more than 6 million subscribers on YouTube, it’s no surprise so many people clicked on Robbie’s in-character walkthrough of the dreamhouse. The magazine has amassed a massive following on social