What is the Poetry Camera all about? Keep reading and you'll be left in no doubt
India's largest electric two-wheeler manufacturer chose April Fool's Day to unveil a prototype of its autonomous scooter, but the advanced vehicle is far from a joke. Welcome to the world of self-driving scooters. Ok, so that’s not quite the reality just yet, but Ola Electric has given us a glimpse into a future where autonomous scooters are the norm. Funnily enough, India's leading electric two-wheeler manufacturer decided to unveil a
If you’re after expert branding solutions, you’ve found the right place. We explain why. Here’s the scenario… You have an amazing product or service. The world has to know about it, but you can’t spread the word alone. You need a creative or branding agency to bring your brand to life—but you don’t know where to start, or what you’re even looking for. Then, there’s the challenge of trying to work
Experiential marketing is a powerful way to connect with customers, but these campaigns must be executed to perfection. Here are several brands that have nailed the tactic. Becoming unforgettable. As brands, it’s something we crave deeply. We all want our customers to remember us. Being memorable is priceless So, it’s no wonder that experiential marketing is on the rise. This strategy is fast becoming the heartbeat of modern brand engagement –
Sick of illegally parked cars adding more minutes to your commute? This Chinese tech might provide the solution. We’ve all experienced it… Car is parked illegally during peak hour – traffic jam worsens. Car is clamped – traffic jam still happening. Car is towed away – traffic jam amplifies even more, then takes ages to be ‘unjammed’. Of course, this scenario always happens when you have that thing that you absolutely
If a simulated Mars mission sounds right up your alley, you might just be in luck. But conditions apply
The Meta Business Suite is an essential resource for marketers. The introduction of the AI-driven Advantage detailed targeting option is completely changing the game… but there’s a catch. The Meta machine is evolving. Rapidly. In fact, any marketer that utilises the Meta Business Suite for paid advertising will likely tell you that the tool is constantly advancing, and becoming more user friendly. Well, the ‘user friendly’ part is debatable,
The hype around the appearance of Taylor Swift at the Super Bowl is extraordinary. But we think there's another off-field development that's worth getting excited about, too. Each February, the buzz leading up to the Super Bowl reaches astronomical levels. There's hype around the halftime show. Big-budget commercials. And, somewhere among it all, the actual football game itself. But the atmosphere in the build-up to the 2024 NFL decider
If you’re unsure how to brief a creative agency, you are far from alone – as you’ll soon discover. However, this insightful article will help to get you on the right track. It’s an underrated art: crafting a proper creative brief. Yet it shouldn’t be undervalued, because a great brief delivers serious wins. It increases efficiency. Reduces frustrations. Improves working relationships. Creates better project outcomes. But really it comes down
It appears that transparent TVs are increasingly likely to hit the consumer market – but do we really want this tech innovation? It’s an interesting juxtaposition. Amid the hype and demand for televisions bigger and brighter than previous models, contrastingly, there’s also an apparent thirst for TVs that are inconspicuous. At least that’s the vibe from CES 2024, the mega trade show held in Las Vegas earlier this month.