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Taylor Swift cheering at a Kansas City Chiefs NFL match as part of an article about Taylor Swift at the Super Bowl.

The hype around the appearance of Taylor Swift at the Super Bowl is extraordinary. But we think there’s another off-field development that’s worth getting excited about, too.

Each February, the buzz leading up to the Super Bowl reaches astronomical levels.

There’s hype around the halftime show. Big-budget commercials. And, somewhere among it all, the actual football game itself.

But the atmosphere in the build-up to the 2024 NFL decider – to be played on 12 February Australian time – has been heightened to insane levels for one simple reason. Six words sum it up…

Taylor Swift at the Super Bowl.

Unless you’ve been living under a rock – or have been taking part in an extended digital detox – you’ll know that the world’s hottest pop star is dating Kansas City Chiefs’ tight end, Travis Kelce.

As soon as the Chiefs punched their ticket to the Super Bowl with a 17-10 victory over the Baltimore Ravens in the AFC Championship Game, the hype went into overdrive.

Quickly, the conversation turned to Swift’s travel plans.

Having just picked up two Grammys in Los Angeles on Sunday night (local time) – including Album of the Year for Midnights – Swift is due to fly out to Japan for four concerts, as part of her Eras tour.


Taylor Swift on stage at a concert that is packed with people.

Before it’s Taylor Swift at the Super Bowl, it’s Taylor Swift on stage. In Japan. Credit: Chaz McGregor on Unsplash.

Taylor Swift at the Super Bowl – Will She Make It?

Clearly, Japan is a long way from Las Vegas, where the Super Bowl is due to take place.

So, there’s been plenty of talk about the mega pop star’s itinerary from the Land of the Rising Sun to Sin City, and whether she can get back in time for the big game. Spoiler alert: Swift can comfortably commute between the two destinations, fulfilling both her concert requirements and being in attendance for the Super Bowl.

Then, there are the wild conspiracy theories linking Swift to rigged football games designed to influence the US presidential election.

The list goes on – there’s been no shortage of captivating headlines.

As much as the Taylor Swift at the Super Bowl sideshow is gripping, there’s another fascinating off-field element to this match.

The outrageous camera tech.

Super Bowl LVIII host broadcaster, CBS, has announced that it will be utilising a mind-boggling 165 different cameras for this year’s showpiece, allowing it to beam the must-watch event across the planet in truly epic style.

Comparatively, the first Super Bowl at the Los Angeles Memorial Coliseum in 1967 featured just 11 cameras.

Making up the 165 devices are:

  • 23 augmented reality cameras
  • 24 robotic cameras
  • 24 cameras capable of 4K zoom extraction (record number for a Super Bowl)
  • 48 cameras with super slow-motion capabilities.

Elsewhere, a 16-metre long technocrane – the revolutionary telescopic camera usually reserved for film production – is set to be positioned on Allegiant Stadium’s upper concourse to allow for stunning, sweeping views across the dome-like structure.


Allegiant Stadium pictured before kick-off at a Las Vegas Raiders NFL game.

All eyes will be on Allegiant Stadium for Super Bowl LVIII. Credit: Cornfield948.

The ‘Doink’ Cam

While we can expect to take in the 65,000-seat stadium from all angles, CBS is planning on keeping a keen eye on the outside action, too.

Three sky cams, two fly cams – including a ‘trolley cam’ – and three drones will be trained on the famous Vegas strip.

And we haven’t even mentioned the ‘doink’ cam yet.

For the first time in the competition’s history, several small cameras will be embedded into the goal posts (uprights). They will provide those genuinely interested in the game with an impressive and unprecedented view of every extra point or field goal attempt during Monday’s match.

It’s fitting that we’re talking about camera tech, because we can guess where many of those lens will often be pointed at throughout the telecast.

In the direction of Taylor Swift.

And it will be interesting to witness just how many times the coverage can possibly pan to Tay-Tay.

So, whether you’re a Swiftie, an American football fan, an avid watcher of the halftime show, or a tech lover, it’s going to be hard to steal your eyes away from the screen come Super Bowl time.

Ready for It?


Las Vegas strip pictured at night.

Sure, Taylor Swift at the Super Bowl is odds-on to create a truckload of attention, but it’s not all about Tay-Tay. Credit: Yves Scheuber on Unsplash.

Generating Hype for Your Business 

Do you want to get a ton of eyeballs on your brand? Reach out to Hunt & Hawk.

We’re a talented group of marketing, branding, and sales experts – with a unique approach – that has been helping organisations excel for years.

We’ve perfected a formula that enables disruptive SaaS, professional services, and tech companies to scale, grow, and dominate through experiences.

Want to see what we could do for you? Get in touch today.

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