Content is king. Almost three decades since Microsoft cofounder Bill Gates published an insightful essay with those three words as its title, the since-popularised phrase remains as relevant as ever. In today's digital landscape, content continues to reign supreme – although there are a couple of caveats. Firstly, it’s quality content that wears the crown. Secondly, since Gates penned that famous article, new content types have ‘moved into the royal
We’ve all come across an Instagram profile that stops us in our tracks – but have you ever felt like someone on social media was simply too perfect? Perhaps you’ve just stumbled upon Aaditya Iyer. When the handsome ‘entrepreneur’ shared his first photo on Instagram in early February, a growing band of followers in his native India swooned. In less than two weeks, Iyer amassed a legion of more than
Some of you might recall the days of jetsetting to the other side of the world, firmly gripping a pocket translator phrasebook wherever you went. Sí? Oui? Ja? We’ve come a long way in the world of translation services. Or have we? While attempts at translation technologies can be traced to the late 1940s – that’s not a typo – it was in 1992 that the world’s first public
SEO. It’s an acronym we constantly hear in the digital marketing world, and with good reason. Online content with SEO at its heart is a powerful tool for generating organic website traffic – in other words, being seen by audiences relevant to your business. After all, the acronym does stand for search engine optimisation. In simpler terms, that means appeasing Google. It’s the only search engine that really counts. So what
ChatGPT is everywhere. It’s the name on every marketer’s lips and the artificial intelligence tool that has copywriters freaking out about their job security. Is ChatGPT good? Is it reliable? Is it safe? The hype has been huge, with many hailing the AI-powered tool as a game-changer. While there has been plenty of focus on the positives – and they do exist – don’t forget about the downsides
With more than 875 million users and roughly 60 million company profiles, LinkedIn is the world's largest online network for professionals. At its heart, the platform allows individuals to discover employment opportunities and grow their professional networks. But it's not just a tool for personal gain. LinkedIn is a powerful resource for businesses to build their brand and uncover potential customers. Of the platform's 875 million-plus users, research suggests
Email marketing has come a long way since the early, predominantly text-based days of the internet. Despite being one of the oldest online marketing strategies, email marketing is still as popular as ever, with more than 330 billion emails sent daily in 2022. It also remains one of the most effective marketing strategies. While the rise of social media has created new opportunities for reaching customers in
Clichés. You know the drill. There’s a time and a place for everything and if you’re not touching base with your colleagues to think outside the box and come up with some groundbreaking ideas, you could be sending this company back to square one. At the end of the day, there’s no ‘I’ in team. We all hate clichés – including the corporate type – or so
Growing your brand can be easier said than done. New ideas and companies are springing up every day. They’re all suffering the same fate. They’re all struggling to be heard, to be understood, and to build connections. Why is that? A quick online search should provide some answers. There are so many brands out there that many start to sound the same. With so much competition, it’s
The words 'tech' and 'sexy' don’t often share the same sentence. But they absolutely should. The SaaS space is worth a mammoth $170 billion – growing at a rate of 500% over the past seven years. And there are $650 billion in digital cash payments transferred daily in Australia alone. Serious coin means creative freedom for SaaS companies to harness the power of cash flow, think smarter,