It's that time of year for Spotify Wrapped lists to be plastered all over our social feeds. The clever, much-hyped annual marketing campaign is a reminder that data can be enjoyed. “Did you analyse the data?” How many times do you think that phrase is uttered in workplaces every day? There’s no denying that various marketing tools provide us with access to a huge array of data points. But marketing
Looking to increase customer retention levels for your business? We’ve lined up a bunch of strategies for building brand loyalty that will help you to assume the role of fan favourite. “Without loyalty, you won't accomplish anything.” These are the powerful words of acclaimed philosopher and theorist, YoungBoy Never Broke Again. Actually, YoungBoy is a contemporary American rapper, but whatever. The words are no less true. And although we’ve twisted
It's been a busy week or so for high-profile entrepreneur and investor, Sam Altman. We recap the details. “A Netflix documentary in the making.” That’s how one investment firm described the shock departure of OpenAI’s co-founder and CEO, Sam Altman, late last week. Leading up to this dramatic moment, it was reported that the board of OpenAI – which created ChatGPT – felt that Altman hadn’t been “candid enough in
If you’re considering starting a business or investing in a fledgling enterprise, the question of how to conduct B2B market research may well need attention. Here is your ultimate guide to nailing the process. Scientia potentia est. Or as most of us know it: knowledge is power. While this 400-year-old Latin aphorism was unlikely to have been conjured for the benefit of B2B businesses, its sentiment is absolutely spot
The subject of how to measure branding success is complex, but untangling the intricacies helps businesses to power forward. We explain the how and why… Airbnb. Amazon. Apple. Gatorade. Google. Gucci. Mastercard. McDonald’s. Mercedes. What do all these names have in common? They all have incredibly high brand awareness. And there’s plenty more examples where they came from, all the way from A-Z. Brand awareness is central to branding success, and it
You know that Netflix password crackdown? It worked
When it comes to unlocking the power of creativity, there are numerous benefits of hiring a creative agency to help take charge of your marketing needs. Have you ever stared at an empty Word document and wondered what on earth you were going to write about? That’s where a creative agency like Hunt & Hawk can help. Stacked with a team of experienced content writers, graphic designers, campaign strategists,
What is B2B digital marketing? How does it differ from B2C marketing? And how can it benefit my business? If you’re searching for answers to these questions and so much more, we have you covered. Let’s start by addressing the elephant in the room… B2B products or services are often seen as being boring. Those B2C marketers are having all the fun selling their dazzling devices or enthralling experiences
Are you in the dark when it comes to the question of ‘what is brand positioning?’. And why is it critical for your business? With this comprehensive article, you’ll be an expert in no time. In its simplest form, brand positioning is the unique place that your brand inhabits in consumers’ minds and – as a secondary consideration – how that ‘residence’ compares with your competitors. Clearly, we
Fresh from delivering a Gen Z marketing masterclass at the University of Queensland, Hunt & Hawk Campaign Manager, Samara Nilsson, reveals her expert insights for connecting with this discerning audience. It radiates coolness and represents the swiftest-growing market segment, having recently overtaken Baby Boomers… Meet Gen Z, colloquially known as Zoomers. Simply put, today's marketer cannot disregard the influence of targeting a Gen Z audience. But it requires a different