Some of you might recall the days of jetsetting to the other side of the world, firmly gripping a pocket translator phrasebook wherever you went. Sí? Oui? Ja? We’ve come a long way in the world of translation services. Or have we? While attempts at translation technologies can be traced to the late 1940s – that’s not a typo – it was in 1992 that the world’s first public
SEO. It’s an acronym we constantly hear in the digital marketing world, and with good reason. Online content with SEO at its heart is a powerful tool for generating organic website traffic – in other words, being seen by audiences relevant to your business. After all, the acronym does stand for search engine optimisation. In simpler terms, that means appeasing Google. It’s the only search engine that really counts. So what
With more than 875 million users and roughly 60 million company profiles, LinkedIn is the world's largest online network for professionals. At its heart, the platform allows individuals to discover employment opportunities and grow their professional networks. But it's not just a tool for personal gain. LinkedIn is a powerful resource for businesses to build their brand and uncover potential customers. Of the platform's 875 million-plus users, research suggests
Are you keen to make a serious statement with your marketing in 2023? This ever-changing and unpredictable field demands constant attention, coupled with the need to be adaptable. Where should you put your energies this year? Well, with our finger firmly on the pulse, we've identified five powerful marketing trends to watch in 2023. 1. Short Video Content Rules If a picture conveys a thousand words, imagine the power of a
Growing your brand can be easier said than done. New ideas and companies are springing up every day. They’re all suffering the same fate. They’re all struggling to be heard, to be understood, and to build connections. Why is that? A quick online search should provide some answers. There are so many brands out there that many start to sound the same. With so much competition, it’s
The words 'tech' and 'sexy' don’t often share the same sentence. But they absolutely should. The SaaS space is worth a mammoth $170 billion – growing at a rate of 500% over the past seven years. And there are $650 billion in digital cash payments transferred daily in Australia alone. Serious coin means creative freedom for SaaS companies to harness the power of cash flow, think smarter,
Engaging copy has serious impact. It's been that way for centuries. One of the world’s most famous female authors was disguised as a man. When Mary Ann Evans published Middlemarch in eight instalments in 1871-1872, she used the male pseudonym, George Eliot. Evans had a scandalous personal life. Openly involved in a relationship with a married man, she intentionally chose to separate her personal life and writing career. When it first
“A yes is always better when it starts with a no.” – Mike Ross, Suits “We’re all in sales now.” – Daniel H. Pink, Author of 'To Sell Is Human' Yes, two quotes in one intro – but great selling is not always about following the rules! Anyone can sell. In fact, everyone does sell. We just might call it something else. We use the art of persuasion in our
Branding is dead. Long live CX. Lots of people are saying it. We agree with the CX bit – but even in the new world of Customer Experience (CX), the death of branding has been greatly exaggerated. Great branding doesn’t compete with CX. Great branding is the foundation of CX. What goes into a great brand? It’s much more than a logo or identity. We live by that. In
Hiring an offshore team for your business is a great way to boost efficiency and increase your bottom line. Essentially, it provides you with the opportunity to access a wider pool of highly talented professionals, usually at a lower cost. While some people are hesitant about hiring offshore, the COVID-19 pandemic demonstrated to us that working remotely isn't a barrier to productivity and achieving excellence. In fact, in