What has 10 million views, a bright shade of pink, and sits alongside some of the most expensive buildings in the world? Aussie actress Margot Robbie’s walkthrough video of the Barbie Dreamhouse for Architectural Digest. Given Architectural Digest has more than 6 million subscribers on YouTube, it’s no surprise so many people clicked on Robbie’s in-character walkthrough of the dreamhouse. The magazine has amassed a massive following on social
If Las Vegas wasn’t already quirky enough… Eye-bulging, neon-lit creations are as regular as slot machines in Sin City, but the latest construction to hit the strip is on another planet. Welcome to the MSG Sphere, an 18,000-seat arena of epic proportions and an engineering wonder. The mind-blowing 110m tall, 150m wide structure is covered with more than 50,000sqm of programmable LED panels – making it the world's largest
Content is king. Almost three decades since Microsoft cofounder Bill Gates published an insightful essay with those three words as its title, the since-popularised phrase remains as relevant as ever. In today's digital landscape, content continues to reign supreme – although there are a couple of caveats. Firstly, it’s quality content that wears the crown. Secondly, since Gates penned that famous article, new content types have ‘moved into the royal
Oh how the mighty have fallen. Although this phrase has biblical origins, it’s become hauntingly accurate for a string of iconic brands of a more recent time. From market-dominant positions, these global giants have suffered humiliating downfalls. Generally, similar themes have been at the core of the collapses. Notably, these companies have demonstrated an inability – or a stubbornness, even – to adapt to technological advances or changing consumer
“If you don’t like what is being said… change the conversation.” If only we could all be as charismatic as Don Draper. Played with magnetic intensity by the impossibly-chiselled Jon Hamm, the suave creative director and main marketing man of AMC's award-winning Mad Men always knew just what to say at exactly the right moment. The show last aired eight years ago this month, but it remains incredible just
It will come as no surprise, but Saint Patrick’s Day is the biggest beer-drinking day of the year in many cities across the United States. One Nielsen survey found that beer sales on Saint Patrick’s Day in Chicago rose by 221% on the previous weekend’s figures. But the real question for beer drinkers looking to raise a glass to Ireland’s patron saint is simple: how do you get
We’ve all come across an Instagram profile that stops us in our tracks – but have you ever felt like someone on social media was simply too perfect? Perhaps you’ve just stumbled upon Aaditya Iyer. When the handsome ‘entrepreneur’ shared his first photo on Instagram in early February, a growing band of followers in his native India swooned. In less than two weeks, Iyer amassed a legion of more than
The 2023 Formula 1 season is about to get underway. This got us thinking about the links the sport has with our industry, coupled with a business-wide passion for tech. Really, this is just an excuse to chat about F1! Why not? It's seriously thrilling. And if there's a sport that’s constantly refining and pushing the boundaries of technology, it’s Formula 1. The way teams adapt to the many challenges consistently
Some of you might recall the days of jetsetting to the other side of the world, firmly gripping a pocket translator phrasebook wherever you went. Sí? Oui? Ja? We’ve come a long way in the world of translation services. Or have we? While attempts at translation technologies can be traced to the late 1940s – that’s not a typo – it was in 1992 that the world’s first public
SEO. It’s an acronym we constantly hear in the digital marketing world, and with good reason. Online content with SEO at its heart is a powerful tool for generating organic website traffic – in other words, being seen by audiences relevant to your business. After all, the acronym does stand for search engine optimisation. In simpler terms, that means appeasing Google. It’s the only search engine that really counts. So what