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Rear of a racing car on the track as part of an article about Formula 1 and marketing.

The 2023 Formula 1 season is about to get underway.

This got us thinking about the links the sport has with our industry, coupled with a business-wide passion for tech.

Really, this is just an excuse to chat about F1!

Why not? It’s seriously thrilling.

And if there’s a sport that’s constantly refining and pushing the boundaries of technology, it’s Formula 1.

The way teams adapt to the many challenges consistently thrown in their direction and the speed in which they react is seriously gripping.

And while we might not all ‘play’ in a world as furious and highly pressurised as Formula 1, we can relate to that word: adapt.


Max Verstappen on track in his Red Bull Formula 1 racing car.

It’s about adapting. Right, Max? Credit: Wastrick.

Formula 1 and the Marketing Formula

We’re all forced to regularly modify the way we work, accounting for and capitalising on evolving tools at our disposal, tackling the challenges and challengers, staying in front of the disruptors, and so much more.

How we remain relevant and competitive in our chosen field is a thought that requires sustained attention.

Agility is key. At Hunt & Hawk, it’s a consideration that’s ingrained in our day-to-day thinking. It’s a trait that has led to sustained success helping countless businesses grow.

While we can’t execute a pitstop in mere seconds, we do pride ourselves on delivering positive outcomes in deadline-driven, fast-paced environments.

We don’t wear helmets to work, though.


Ferrari Formula 1 car racing during the 2021 British Grand Prix.

We’re fast, like a Ferrari (well, the best version of Ferrari). Credit: Jen Ross.

Put Us in the Driving Seat

If you’re keen to put a team of experienced marketing professionals in the driving seat, drop us a line at to schedule a chat. F1 interest and knowledge not essential.